I’ll just come out and say it: this year’s Super Bowl, commercials and all, was a snoozer. The Big Game, which pitted the Carolina Panthers against the Denver Broncos, was not a very exciting matchup to begin with and unfortunately the players on the field couldn’t manage to muster any memorable moments. Peyton Manning, backed by an impressive defensive unit, ended up beating Cam Newton and the Panthers, 24-10.
The hype, however, remained omnipresent throughout the game. Lady Gaga started things off on the right note with a strikingly beautiful rendition of our National Anthem (watch it here). At halftime, Coldplay stormed the field to play some tunes (new and old), with much needed assistance by Beyoncè and Bruno Mars. Don’t get me wrong–I’m a massive Coldplay fan; they simply didn’t own the night as Queen Bey and her “Formation” ladies and Mars and his “Uptown Funk” gang stole the spotlight. I was looking for Left Shark to make a reprise; turns out he did. Wah wahh.
Despite the relatively boring game and equally lackadaisical commercials (more on those in a moment), a whopping 111.9 million people tuned into the Super Bowl last night. As big as that number is, it’s not a record-breaker. Last year’s SB, in which the New England Patriots triumphed over the Seattle Seahawks, attracted 114.4 million and that game remains the most watched telecast in U.S. history.
Super Bowl 50 also couldn’t live up to last year’s Super Bowl ads. Instead of being funny and relevant, they were trying too hard to “go viral.” A prime example is the bizarre “puppymonkeybaby” as featured in Mountain Dew’s commercial that aired early in the game. It went instantly viral (it remained a top trending topic on Twitter all night), but ultimately failed to capture my imagination–it was just plain stupid. Across the board, this year’s ads simply did not live up to last year’s actually funny, emotional, and sometimes poignant clips. Nevertheless, let’s take a look at my favorite spots all the while keeping in mind that these companies paid $5 million for 30 seconds of fame! READ MORE ‘Super Bowl 50’ commercial & movie trailer round-up inside