Radio Shack to become “The Shack?”

Today Engadget reported that all signs point to a Radio Shack re-branding on the horizon.  They recovered an image that came from an in-store terminal, and a tipster informed them “that in-store signs will reflect the change this week, and storefront signage will begin to be reworked as “The Shack” sometime later this year.”  Additional information was uncovered about this at the Radio Shack Wiki page: the switch will take place “in San Francisco and New York featuring ’14 foot tall laptops’ streaming the images from their webcams from one city to the other, live music in both locations, as well as television coverage of the event.”  Concrete evidence can be found at this new Radio Shack webpagethat sports the new name.  Hmm, Radio Shack to The Shack.  I guess it makes sense they are changing the name; radios are definitely not the hot tech item of the day anymore.  Still, I don’t know if I’d like to refer to a storefront as ‘The Shack;’ It just doesn’t sound right.

[Via Engadget]

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