Coke can redesign; gets a grip, is roll-resistant

Designed by Dzmirty Samal.

According to PSFK.com: “Rather than use the traditional cold forming manufacturing process all cans undergo today, Samal’s concept makes use of a forming process called impact extrusion in which aluminum is pressed at a high velocity into a mold. Besides having a unique look, the faceted sides could make the can easier to grip and would prevent the can from rolling when placed on its side.”

[Via Gizmodo; PSFK]

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