CoD: Modern Warfare 2 launch was a HUGE success

Posted in News,Technology by Scott Meisner on November 13th, 2009

And that’s an understatement.  In fact, IGN calls it “the biggest launch in the history of all forms of entertainment.”  And we’re talking about the video games industry here.  Good stuff!

On November 10 games publisher Activision released the latest installment in the coveted Call of Duty franchise, Call of Duty: Modern Warfare 2.  After very positive initial reviews and a garnered hype spread by word of mouth and Twitter (MW2 quickly became (and still is) a trending topic).  In its first 24 hours on sale the game sold approximately 4.7 million copies in North America and the UK and made $310 million in sales.  DAY-UM!

Mike Griffith, CEO of Activision: “The Call of Duty franchise has become a cultural phenomenon showing the power of video games as an entertainment medium.”  “The shattering of these entertainment records is a testament to the compelling, cinematic and uniquely engaging experience that the Call of Duty brand delivers. Modern Warfare 2 has taken interactive experience to unprecedented heights setting a new standard for entertainment.”

Jump in on the action and get yourself a copy of MW2 today.

[Via IGN]

2 Responses to 'CoD: Modern Warfare 2 launch was a HUGE success'

  1. [...] I think we all know what led to this historic claim–cough, Modern Warfare 2, [...]

  2. [...] and United Kingdom, according to internal Activision estimates.  This sales figure beats out MW2 which generated $310 million almost exactly one year ago.  5.6 million copes of Black Ops were [...]

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