Sony Ericsson Xperia X10 finally gets release date and priced

Now THIS has been a long time coming.  Sony Ericsson is finally releasing its first Android-powered smartphone on August 15 for $149 (with a new two-year contract) on AT&T.  The Xperia X10 first made waves last summer when a breif video preview leaked onto the ‘Net.  Codenamed “Rachel” the SE customized user interface evolved over the months to eventually become a skin for Android 1.6.  That’s right, the X10 runs a very old version of the Android OS (version 2.2 is just starting to trickle onto handsets today).  As disappointing as that sounds, it looks like the highly customized UI overlay might hide the cobwebs and make for an inviting experience.  SE offically revaled the X10 back in November, but I’ll refresh your memory with a quick listing of specs.  The X10 packs a 4-inch touch screen, 1GHz Snapdragon processor, 8.1 megapixel camera with LED flash (plus smile detection, face recognition, and autofocus), built-in GPS, and 8GB of on-board memory and 2GB memory card (expandable up to 32GB).  The cornerstone(s) of the refined UI skin are SE’s “signature applications” Mediascape and Timescape:

*Mediascape on the Xperia X10 gathers music, photos, videos and content from your phone’s memory card and online, letting you browse, search, listen and share your media from one unified view. For example, view photos taken on the device as well as your Facebook and Picasa web albums. Or, when listening to a favorite song on your phone, press Sony Ericsson’s infinite button to access related content about the artist pulled from the phone’s memory as well as albums, songs and video content from YouTube and search results from Google.

*Timescape is a unique communication application that automatically organizes social interactions in chronological order, leaving users free to concentrate on keeping in touch on-the-go. From Facebook and Twitter updates to photos, emails and text messages, a scrolling menu offers easy viewing and organization of all communications. Additionally, tap the Timescape infinite button to bring up and view all communications from a single person in a single place.

Like I said, the X10 will be available August 15 in AT&T stores for $149.99.  But if you choose to pick one up at a local Sony Style store you’ll receive an instant $20 rebate.  Look after the break for the official PR and a brief video tour conducted by a Sony rep from this past year’s CES.

[Via Engadget]

AT&T and Sony Ericsson Announce the Xperia™ X10

Smart meets entertaining – Sony Ericsson’s flagship Android smartphone offers an open and integrated world of communication, entertainment and social media

DALLAS and ATLANTA, Aug. 9 /PRNewswire-FirstCall/ — AT&T* and Sony Ericsson today announced a dynamic multimedia experience with the Android™ based Xperia™ X10, available August 15. The Xperia™ X10 introduces Sony Ericsson’s unique and entertainment-driven Xperia™ platform to U.S. customers in a cutting-edge, beautiful and fun package.

The Xperia™ X10 comes fully loaded with a 4-inch crystal clear touch display, superfast 1GHz Snapdragon processor and a GPS. The smartphone also features an 8.1 megapixel camera with smile detection, face recognition, autofocus and LED flash. The device comes with 8 GB of on-board memory and a 2 GB in-box memory card, with expandable memory up to 32 GB.

Sony Ericsson’s custom user experience is great for the intersection of communications and entertainment. Two signature applications, Mediascape and Timescape™, build on the Android platform to enhance the experience for users.

* Mediascape on the Xperia ™ X10 gathers music, photos, videos and content from your phone’s memory card and online, letting you browse, search, listen and share your media from one unified view. For example, view photos taken on the device as well as your Facebook® and Picasa™ web albums. Or, when listening to a favorite song on your phone, press Sony Ericsson’s infinite button to access related content about the artist pulled from the phone’s memory as well as albums, songs and video content from YouTube™ and search results from Google.
* Timescape™ is a unique communication application that automatically organizes social interactions in chronological order, leaving users free to concentrate on keeping in touch on-the-go. From Facebook® and Twitter® updates to photos, emails and text messages, a scrolling menu offers easy viewing and organization of all communications. Additionally, tap the Timescape™ infinite button to bring up and view all communications from a single person in a single place.

“Sony Ericsson has created a unique choice for our smartphone customers looking for a fun and smart device,” said Michael Woodward, vice president, Mobile Phone Portfolio, AT&T Mobility and Consumer Markets.

“Sony Ericsson is raising the bar for entertainment-rich phones with the launch of the Xperia ™ X10,” said Paul Hamnett, senior vice president, Sony Ericsson North America. “With the convergence of our user experience platform and the Android OS, we are bringing consumers a smartphone experience that is not only exciting, but also very refined. Following the successful global launch of the Xperia™ X10, we are pleased to partner with AT&T to launch this phone in the U.S. market.”

Pricing and Availability

The Sony Ericsson Xperia™ X10 smartphone will be available in black at AT&T stores, authorized retailers and www.wireless.att.com on August 15 for $149.99 after a two-year service agreement and minimum smartphone data plan.

For the complete lineup of AT&T offerings, visit www.att.com.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

Viewable screen display area is measured diagonally.

A portion of memory is used for data management purposes.

Data charges apply for content and updates transferred through the mobile Web.

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