After years of legal disputes, including trademark infringements, originating in the ’70s (it was Apple Corps. vs Apple Computer), the band and the tech company decided to make peace in 2007, and just three years later the two are able to celebrate with the release of the entire Beatles music catalog on iTunes.
Apple threw up a teaser page last night that said, “Tomorrow is just another day. That you’ll never forget.” This morning at 10AM ET the teaser disappeared to reveal an image of the Fab Four and it reads, “The Beatles. Now on iTunes.” iTunes now offers the band’s 13 studio albums, ranging from Please Please Me (1963) to Let It Be (1970). Each remastered album comes with their respective tracks, a mini-documentary, and iTunes LP content (which includes liner notes and photos); they priced at $12.99 and individual tracks go for the standard $1.29. The mini-documentaries are “album only” purchases.
In addition to the 13 studio albums, iTunes also offers Past Masters, Vols. 1 & 2, the 1988 release that bundles 33 Beatles songs that were not included on the original U.K. albums. The store also sells The Beatles (1962-1966) collection known as “The Red Album”; it includes 26 popular Beatles songs ranging from their debut up until the release of Revolver. The Beatles (1967-1970) or ”The Blue Album” includes 28 popular Beatles songs from their later years. The “Red” & “Blue” albums released simultaneously in 1973, three years after the band broke up. Past Masters, Vols. 1 & 2 and the “Red” & “Blue” albums cost $19.99 each; like their studio album counterparts they come with iTunes LP content.
And finally there’s the Beatles-iTunes motherload. For $149 you can make your life easy and purchase The Beatles Box Set which includes all 13 studio albums, Past Masters, Vols. 1 & 2, and a video of the band’s first U.S. concert–the 1964 show at Washington Coliseum. The box set comes with every mini-documentary from the individual albums, as well as a ton of iTunes LP content.
That about sums it up. The Beatles are on iTunes. Boom. Besides adding all this amazing content to iTunes, Apple has put together a new ad campaign featuring Beatles songs and black-and-white photos. Head over to Apple’s new Beatles page to watch all five ads. There you’ll also find a link to watch the 1964 show at Washington Coliseum; the 41 minute concert (which is a ”worldwide iTunes exclusive”) will be available to stream for free on the site for the remainder of the year.
Look after the break for the official PR. In it Apple CEO Steve Jobs, the two remaining Beatles Ringo and Paul, Yoko Ono Lennon, Olivia Harrison, and EMI Group CEO Roger Faxon share their excitement and relief that the Beatles collection has finally arrived on iTunes.
I happened to purchase the physical Beatles box set when it released in limited quantities last year, but I’m glad the entire collection is available in the world’s largest online retailer of music. The ease of previewing and downloading tracks will give newcomers a healthy dose of some of the greatest music ever produced. With The Beatles: Rock Band and Beatles music on iTunes, the current generation of young people is pretty much golden.
The Beatles Now on iTunes
All 13 Legendary Beatles Studio Albums & Special Digital Box Set
LONDON and CUPERTINO, California-November 16, 2010-Apple Corps, EMI and Apple® today announced that the Beatles, the most influential and beloved rock band in music history, are now available for the first time on the iTunes Store® (www.itunes.com). Starting today, the group’s 13 legendary remastered studio albums with iTunes LPs, the two-volume “Past Masters” compilation and the classic “Red” and “Blue” collections are available for purchase and download on iTunes® worldwide as either albums or individual songs. Fans can also get a special digital “Beatles Box Set” featuring the “Live at the Washington Coliseum, 1964″ concert film, a worldwide iTunes exclusive which captures the Beatles’ very first US concert.
“We’re really excited to bring the Beatles’ music to iTunes,” said Sir Paul McCartney. “It’s fantastic to see the songs we originally released on vinyl receive as much love in the digital world as they did the first time around.”
“I am particularly glad to no longer be asked when the Beatles are coming to iTunes,” said Ringo Starr. “At last, if you want it-you can get it now-The Beatles from Liverpool to now! Peace and Love, Ringo.”
“We love the Beatles and are honored and thrilled to welcome them to iTunes,” said Steve Jobs, Apple’s CEO. “It has been a long and winding road to get here. Thanks to the Beatles and EMI, we are now realizing a dream we’ve had since we launched iTunes ten years ago.”
“In the joyful spirit of Give Peace A Chance, I think it is so appropriate that we are doing this on John’s 70th birthday year,” said Yoko Ono Lennon.
“The Beatles on iTunes-Bravo!” said Olivia Harrison.
“The Beatles and iTunes have both been true innovators in their fields,” said EMI Group CEO Roger Faxon. “It’s a privilege for everybody at EMI to work with Steve Jobs and with Apple Corps’ Jeff Jones and their teams in marking a great milestone in the development of digital music.”
Each of the Beatles’ 13 legendary remastered studio albums, including “Sgt. Pepper’s Lonely Hearts Club Band,” “Revolver,” “The Beatles [The White Album]” and “Abbey Road” include iTunes LPs, which create an immersive album experience with a beautiful design and expanded visual features including a unique mini-documentary about the creation of each album. The two-volume “Past Masters” compilation and the classic “Red” and “Blue” collections are also available.
Single albums are available for purchase and download for $12.99 each, double albums for $19.99 each and individual songs for $1.29 each.
The special digital “Beatles Box Set” ($149) contains the 13 remastered studio albums with iTunes LPs and all mini-documentaries, “Past Masters,” and the “Live at the Washington Coliseum, 1964″ concert film, a worldwide iTunes exclusive which captures the Beatles’ very first US concert in its entirety. In addition, Beatles fans can stream and view the “Live at the Washington Coliseum, 1964″ concert film from iTunes for free for the remainder of this calendar year.
Apple Corps Ltd. was founded by The Beatles in 1968 to look after the group’s own affairs. The London-based company has administered the catalogue of The Beatles releases of the 1960s that have sold to date more than 600 million records, tapes and CDs. Since the 1990s, Apple has piloted new Beatles projects that have become benchmarks for pioneering accomplishment and which have included The Beatles Anthology projects, the 29-million selling album The Beatles 1, The Beatles LOVE show and CD and the 09/09/09 release of The Beatles Remastered catalogue and The Beatles Rock Band game. Further information on The Beatles’ projects can be found at www.thebeatles.com.
EMI Music is one of the world’s leading music companies, representing artists spanning all musical tastes and genres. Its record labels include Angel, Astralwerks, Blue Note, Capitol, Capitol Latin, Capitol Nashville, EMI Classics, EMI CMG, EMI Records, EMI Records Nashville, Manhattan, Parlophone and Virgin.
Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.