James Cameron’s cash cow Avatar saw its first home release on April 22, 2010. Months later on November 16 Avatar was re-released into the wild as a “Three-Disc Extended Collector’s Edition.” Unlike the original release, this one included bonus features like 45 minutes worth of deleted scenes. While we wait for the Blu-ray 3D release to end its exclusivity with Panasonic, Cameron’s inviting fans of the movie to revisit Pandora by purchasing a new digital version of Avatar. This release is dubbed the “iTunes Extras Special Edition” and it comes with new, never-before-seen bonus material. Features include scene deconstruction, allowing viewers to interact with the performance capture and visual effects levels in 17 of the film’s scene; green screen x-ray gives viewers an interactive look through the visual effects levels to see the original green screen footage hiding behind certain scenes; it also comes with an original screenplay penned by Cameron, his scriptment, a gallery of 1,700 images, “and more.” Interested? Click over to iTunes, hand over $19.99 and immerse yourself in Pandora once more. At least until the 3D version comes out. Video promoting the new edition sits after the break.
AVATAR BREAKS NEW DIGITAL GROUND WITH iTUNES EXTRAS SPECIAL EDITION
New Interactive Features Take Fans Deeper into Pandora than Ever Before
LOS ANGELES (Dec. 16, 2011) – Twentieth Century Fox Home Entertainment and Lightstorm Entertainment announce AVATAR available digitally with first-of-its-kind interactive features in the “AVATAR iTunes Extras Special Edition” beginning on Tuesday, December 20. “AVATAR iTunes Extras Special Edition” lets fans deconstruct some of the movie’s most memorable scenes to reveal how James Cameron applied special effects to create the breathtaking world of Pandora. “AVATAR iTunes Extras Special Edition” will be available at www.iTunes.com/Avatar for pre-order starting today, December 16 for $19.99 HD/$14.99 SD.
Fans can experience the global box office sensation like never before as they control scene deconstructions in simultaneous views. This new feature will also enable consumers to interact with the performance capture and visual effects levels in 17 of the film’s scenes. For the first time ever, Green Screen X-ray gives users an interactive look through the visual effects levels to see the original green screen footage behind a pivotal scene.
“Digital platforms like iTunes usher in new ways to interact with and watch movies like AVATAR,” said Aubrey Freeborn, Senior Vice President of Marketing and Product Management for Worldwide VOD and Electronic Sell-Through, Twentieth Century Fox Home Entertainment. “These new interactive features enhance the experience and encourage digital ownership.”
“AVATAR iTunes Extras Special Edition” also features an original screenplay by James Cameron, Cameron’s scriptment (a novella with some scenes broken out into dialogue), a gallery of 1,700 images and more.
AVATAR, the Oscar and Golden Globe winning epic, is the highest-grossing film of all time, generating nearly $2.8 billion in worldwide box office. AVATAR is also the top-selling Blu-ray disc of all time.