We’ve seen Kid Cudi cover don the cover multiple times, but now nearly every member of Kanye West’s G.O.O.D. Music label has the time to shine in this month’s issue of Complex Magazine. In a four-page interview (available online and in print), Complex’s Noah Callahan-Bever talks with G.O.O.D. Music members Big Sean, Pusha T, Kid Cudi, Common, John Legend, Q-Tip, and 2 Chainz about what it’s like working with Kanye West inside the studio and how he helped jumpstart and innovate their careers. Since ‘Ye advocates a “no press” policy, this makes for an interesting read for all fans of ‘Ye and his labelmates because it dives into material that otherwise would never make it out in the open.
The interview starts off with the artists talking about what G.O.O.D. Music means to them. John Legend sums it up nicely when he says, “We want to be known for quality. We want to be known for stuff that we all can be proud of. That creativity, that attention to detail, that quality control—that’s what distinguishes us from other folks who might just be chasing a hit. Kanye picks artists who care about making great art. We all want to make money and do well, but we also want to make great art that’s important and interesting.” From there they discuss how Kanye carries the torch and gets involved in their respective music making processes. In the end, these hip-hop musicians are a family, and under Kanye’s G.O.O.D. Music umbrella they help each other push out quality music that pushes the boundaries of the genre to new heights.
Read the interview in full right here. Look in the gallery below to browse pictures from the zine’s photoshoot. Jump after the break to watch a behind-the-scenes video from said photoshoot; in it you’ll hear the various G.O.O.D. artists expound their statements put forth in the interview.
And, for those of you wondering, the G.O.O.D. Music album Cruel Summer is now set to release September 4.
Update: During the photoshoot, Complex pulled Kid Cudi aside to ask him a few questions regarding his relationship to ‘Ye and Cud explained how his mentor will always remain an integral part of his music making process. He also comments on his upcoming solo album dubbed Indicud saying, “I’ve been writing some really serious raps. I’ve been writing some sh*t that’s going to fu*k people up. And it’s about that time that I let n****s know.” Read the mini interview here.