Viral marketing campaign begins for Guillermo Del Toro’s monsters vs. robots epic ‘Pacific Rim’

Guillermo Del Toro (HellboyPan’s Labyrinth) is working on a modern monster movie called Pacific Rim. It was unveiled and previewed at this year’s Comic Con to a raging audience. It’s a sci-fi epic to look forward to. Instead of construing words, learn what it’s about directly from the source, helmer Del Toro. In a 2011 interview with Wired he said:

“It’s really, it’s a very, very beautiful poem to giant monsters. Giant monsters versus giant robots. Twenty-five-story-high robots beating the crap out of 25-story-high monsters. We’re trying to create a world in which the characters are real and how it would affect our world politically, how it would affect the landscape if creatures like this really came out of the sea.”

Want more? Here’s the official synopsis:

When legions of monstrous creatures, known as Kaiju, started rising from the sea, a war began that would take millions of lives and consume humanity’s resources for years on end. To combat the giant Kaiju, a special type of weapon was devised: massive robots, called Jaegers, which are controlled simultaneously by two pilots whose minds are locked in a neural bridge. But even the Jaegers are proving nearly defenseless in the face of the relentless Kaiju. On the verge of defeat, the forces defending mankind have no choice but to turn to two unlikely heroes—a washed up former pilot (Charlie Hunnam) and an untested trainee (Rinko Kikuchi)—who are teamed to drive a legendary but seemingly obsolete Jaeger from the past. Together, they stand as mankind’s last hope against the mounting apocalypse.

To promote the film’s summer release, a viral marketing campaign has begun in the form of a shaky-cam clip uploaded to YouTube called “BREAKING NEWS: KAIJU ATTACK.” It’s embedded above and it gives viewers a glimpse of the monstrous creatures Del Toro has imagined for Pacific Rim. It comes off as very Cloverfield, but be mindful that the picture will not be presented in shaky-cam format. Interested in following the viral madness? Bookmark the movie’s official site where you’ll find a gallery of concept art and blueprints for the “Jaeger” robotic machines and more glimpses at the Kaiju.

Pacific Rim, starring Charlie Hunnam, Idris Elba, Charlie Day, Ron Perlman, Clifton Collins Jr., Max Martini, Rinko Kikuchi, and Robert Kazinsky, is out July 12. The first theatrical trailer is expected to drop December 12.

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