Today 20th Century Fox released the first full-length trailer for Rise of the Planet of the Apes. Too many ofs if you ask me. Anyway, the prequel tells a story where man’s own experiments with genetic engineering lead to the development of intelligence in apes and the onset of a war for supremacy. Though the original Planet of the Apes came out in 1968, this one takes place in San Fransisco, present day. Now go on and watch James Franco initiate doomsday by ape infestation in the trailer above. The apes, I must say, look pretty life-like; we can thank the digital effects company behind Avatar for that.

Rise of the Planet of the Apes hits theatres August 5, 2011.