And that’s an understatement. In fact, IGN calls it “the biggest launch in the history of all forms of entertainment.” And we’re talking about the video games industry here. Good stuff!
On November 10 games publisher Activision released the latest installment in the coveted Call of Duty franchise, Call of Duty: Modern Warfare 2. After very positive initial reviews and a garnered hype spread by word of mouth and Twitter (MW2 quickly became (and still is) a trending topic). In its first 24 hours on sale the game sold approximately 4.7 million copies in North America and the UK and made $310 million in sales. DAY-UM!
Mike Griffith, CEO of Activision: “The Call of Duty franchise has become a cultural phenomenon showing the power of video games as an entertainment medium.” “The shattering of these entertainment records is a testament to the compelling, cinematic and uniquely engaging experience that the Call of Duty brand delivers. Modern Warfare 2 has taken interactive experience to unprecedented heights setting a new standard for entertainment.”
Jump in on the action and get yourself a copy of MW2 today.