We’ve seen Kid Cudi cover don the cover multiple times, but now nearly every member of Kanye West’s G.O.O.D. Music label has the time to shine in this month’s issue of Complex Magazine. In a four-page interview (available online and in print), Complex’s Noah Callahan-Bever talks with G.O.O.D. Music members Big Sean, Pusha T, Kid Cudi, Common, John Legend, Q-Tip, and 2 Chainz about what it’s like working with Kanye West inside the studio and how he helped jumpstart and innovate their careers. Since ‘Ye advocates a “no press” policy, this makes for an interesting read for all fans of ‘Ye and his labelmates because it dives into material that otherwise would never make it out in the open.
The interview starts off with the artists talking about what G.O.O.D. Music means to them. John Legend sums it up nicely when he says, “We want to be known for quality. We want to be known for stuff that we all can be proud of. That creativity, that attention to detail, that quality control—that’s what distinguishes us from other folks who might just be chasing a hit. Kanye picks artists who care about making great art. We all want to make money and do well, but we also want to make great art that’s important and interesting.” From there they discuss how Kanye carries the torch and gets involved in their respective music making processes. In the end, these hip-hop musicians are a family, and under Kanye’s G.O.O.D. Music umbrella they help each other push out quality music that pushes the boundaries of the genre to new heights.
Read the interview in full right here. Look in the gallery below to browse pictures from the zine’s photoshoot. Jump after the break to watch a behind-the-scenes video from said photoshoot; in it you’ll hear the various G.O.O.D. artists expound their statements put forth in the interview.
And, for those of you wondering, the G.O.O.D. Music album Cruel Summer is now set to release September 4.
Update: During the photoshoot, Complex pulled Kid Cudi aside to ask him a few questions regarding his relationship to ‘Ye and Cud explained how his mentor will always remain an integral part of his music making process. He also comments on his upcoming solo album dubbed Indicud saying, “I’ve been writing some really serious raps. I’ve been writing some sh*t that’s going to fu*k people up. And it’s about that time that I let n****s know.” Read the mini interview here.
G.O.O.D. Music opened the 2012 BET Awards tonight with a spectacular performance of “Mercy.” Featured artists Big Sean, Pusha T, and 2 Chainz spit their respective verses with absolute confidence and tore the venue up. When it was Kanye’s turn to take the spotlight, he transitioned to “Cold” (the track previously known as “Theraflu” and “Way Too Cold”) and then went on to preview a brand new, still unreleased track “New God Flow.” ‘Ye went hard and did it a cappella, impressing everyone in the crowd and at home. See how it all went down in the clip embedded above. When “New God Flow” drops, you’ll know.
For a list of the night’s big winners, click here.
Update: “New God Flow” featuring Pusha T and Kanye West has arrived. Is it the best G.O.O.D. Music collaboration yet? Hear it here, now.
Kanye West and a chunk of his G.O.O.D. Music crew Big Sean, Pusha T, and 2 Chainz light it up in this black-and-white set in widescreen music video for “MERCY,” the first single off the G.O.O.D. compilation album now officially titled Cruel Summer. As the camera swerves left and right the rappers take turns spitting verses, all the while their egos replicate thanks to the inclusion of some neat special effects. Also, a Lamborghini and a couple motocycles linger in the background as they should. Kid Cudi, Cyhi da Prynce, and Teyana Taylor make special appearances.
Cruel Summer is on track to drop sometime this year.
G.O.O.D. Friday: Kanye West drops single “Mercy” featuring Big Sean, Pusha T & 2 Chainz (Also inside: DJ Khaled-assisted “Theraflu”)
Mr. West is in the building. And so are his record label mates. Today Kanye West dropped the first official single off his upcoming album that promises to bring together the artists that are housed under his Getting Out Our Dreams record label. The track is titled “Mercy” and it features Big Sean who is Finally Famous and rising rappers Pusha T and 2 Chainz. Much like his previous G.O.O.D. Friday releases, ‘Ye gives ample time to his featured guests before popping with his own hard verses. The beat literally explodes when ‘Ye puts his grill to the mic. The reggae infused chorus is sampled from Super Beagle’s Dust a Sound Boy. Take a listen below, and download “Mercy” at the iTunes link provided. The G.O.O.D. Music compilation album–with raps and croons from other G.O.O.D. artists like Kid Cudi, John Legend, Common, Mr. Hudson, and Cyhi the Prynce–is expected to come out this spring.
BONUS! Yesterday Kanye leaked a slick new track called “Theraflu” produced by Hit-Boy and featuring DJ Khaled and DJ Pharris. You’re going to want to hear this one, too. West goes hard and gets some things off his chest, to say the least. The audio is embedded after the break, along with a download link and the racy, hilarious George Condo designed artwork. (Click here for more…)