Tag Archives: 25-54 demo

TV reminder: ‘Mad Men’ returns tonight at 9PM on AMC [Update: record ratings]

Tonight marks the season 5 premiere of AMC’s breakout drama Mad Men. Can you even recall the last time you watched an original episode on TV? To refresh your memory, the date was October 17, 2010. Those were the days…

I hope you’re excited to be reacquainted with the likes of Sterling Cooper Draper Price because tonight’s (3/25) premiere is extra long maxing out at two hours. It all starts at 9PM on AMC. Check out some cool stills in the gallery below, and watch a promo after the break.

Update: Last night’s Mad Men season 5 opener brought about record ratings for the period drama. 3.5 million total viewers tuned in to the two-hour premiere (that’s up a significant 21% from season four debut), crowning this episode the series’ most watched episode to date. And so it shouldn’t come as a surprise that the important demo numbers are way up, too: in adults 18-49 the show drew 1.6 million viewers (an increase of 30% from the season four debut) and in adults 25-54 it attracted 1.7 million viewers (up 17%). Here’s one more tally for you to nod your head in amazement at: if you include the encore airing of the premiere, a total of 4.4 million people watched last night’s episode. These ratings can’t touch AMC’s other staple The Walking Dead but still I say, hot damn. AMC president Charlie Collier says, “Almost five years ago, with a focus on distinction and quality, AMC launched Mad Men as the first series in its commitment to original scripted dramatic television. Mad Men set the bar high and we are incredibly proud that it continues to engage audiences looking for unexpected, unconventional and uncompromising television.”

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