After years of struggle, Kanye West is finally realizing his vision to create a fashion clothing line. It’s true; the rapper’s released sneakers and other footwear in the past. Way before his deal with Nike to produce the Air Yeezys, West teased a conceptual clothing line dubbed Pastelle but nothing ever really came of it. All we got was this cryptic website that still exists today, idle. Now his dream of creating and promoting and selling high-end apparel comes to fruition thanks to a new partnership with Adidas.
The Adidas line is called Yeezy Season 1 and the first tangible product to come out of the project is a new sneaker, the Yeezy Boost. Picture above, the new-generation Yeezy released this past Saturday in a grey-toned color way. The shoe is constructed with high quality full suede with a dynamic strap that wraps across a perforated vamp. West is rolling out his latest creation slowly–only 3,000 were made available over the weekend and in a forward-thinking move, he worked with Adidas to develop a reservation app. Instead of having sneakerheads lineup and fight over the footwear in the cold streets of NYC, a simple app allowed interested parties to reserve the shoe in their desired size. Missed out on that? The Yeezy Boost will see a second major retailer push on Feb. 28 at Adidas flagship stores, among other select, undisclosed locations. If waiting in line isn’t your style, your only other option at this point is eBay; the sneaker, which normally sells for $350, is offered on the auction site for upwards of $3,000. And if that doesn’t stimulate your senses, don’t fret–West has publicly stated that everyone who wants a Yeezy Boost will have the opportunity to buy one…eventually.
Get a closer look at the Yeezy Boost at Adidas’ dedicated portal. Want to sneak a peek at Yeezy Season 1? Jump after the break to watch models work the runway wearing Kanye’s concepts. It’s certainly an eclectic swing. West describes YS1 as “as the world’s first solutions-based clothing line that cherishes universality and timelessness.” Skip to 8:28 to hear a brand new track that debuted at the New York Fashion Week event; it’s called “Wolves” and it features an auto-tuned West, Chi-town up-and-comer Vic Mensa, and Sia. (Click here for more…)
Check out these “social network sneakers” designed by Gerry Mckay for Adidas. These are purely conceptual sneaker designs for now. If people start demanding these be produced for consumption, Adidas can give the go ahead to make it happen. Though various blogs are hatin’ on the very idea of a sneaker based on a social networking website, I happen to find the designs extremely attractive.
Mckay’s idea is to merge the classic Adidas Superstar sneaker (which celebrated 35 years in 2006) with Twitter and Facebook branding. The Twitter Superstar features the recognizable light blue color scheme and Twitter ‘bird’ logo as a “visual element.” The Facebook Superstar is inspired by Facebook’s dark blue on white color scheme and it features the Facebook type logo at the heel of the shoe and on the tongue beneath the Adidas logo. On the inside wall of the shoe two Facebook slogans read: Facebook is a social utility that connects you with the people around you” & “Making the world open and connected”.
Take a closer look at the Superstar sneaker designs in the gallery below. Sure, socially-inclined sneakers sound lame but these designs are simple, smart, and definitely appealing.