Check out these “social network sneakers” designed by Gerry Mckay for Adidas. These are purely conceptual sneaker designs for now. If people start demanding these be produced for consumption, Adidas can give the go ahead to make it happen. Though various blogs are hatin’ on the very idea of a sneaker based on a social networking website, I happen to find the designs extremely attractive.
Mckay’s idea is to merge the classic Adidas Superstar sneaker (which celebrated 35 years in 2006) with Twitter and Facebook branding. The Twitter Superstar features the recognizable light blue color scheme and Twitter ‘bird’ logo as a “visual element.” The Facebook Superstar is inspired by Facebook’s dark blue on white color scheme and it features the Facebook type logo at the heel of the shoe and on the tongue beneath the Adidas logo. On the inside wall of the shoe two Facebook slogans read: Facebook is a social utility that connects you with the people around you” & “Making the world open and connected”.
Take a closer look at the Superstar sneaker designs in the gallery below. Sure, socially-inclined sneakers sound lame but these designs are simple, smart, and definitely appealing.