Tag Archives: Adobe

Photoshop gets real on the iPad

At an event dubbed Photoshop World 2011, an Adobe exec demonstrated the future of Photoshop…on an iPad! You might think Photoshop Express in the App Store is a useful tool to edit photos on a mobile device, but you ain’t seen nothing yet. Resizing, manipulating, and applying filters to images is a smooth experience on this conceptual, futuristic version of Ps for iPad. The coolest feature, though, is the ability to add layers and view all applied layers in a 3D animation mode that reveals how exactly they are organized in relation to one another. But alas–this tease of an insanely cool iPad app is but a concept and no release date was shared with the event’s crowd in awe.

[Via Engadget; Photography Bay]

Flash 10.2 coming to Android Market March 18th

Today Adobe announced that they’re delivering on their promise to bring updated Flash support to Android devices next week. Flash Player 10.2 will be available for download via Android Market on March 18th. The new player will work on the three most recent versions of Android–that is, 2.2 (Froyo) and 2.3 (Gingerbread), and 3.0 (Honeycomb). It remains in beta form for the tablet version of the OS. The update is detailed after the break, PR-style.

[Via Engadget] READ MORE Flash 10.2 coming to Android Market March 18th

Adobe details its new plenoptic lens; out-of-focus, be gone!

At NVIDIA’s GPU Technology Conference, Adobe detailed a direction in photography.  With a plenoptic lens and advanced rendering software, a future you will have the ability to take a picture with a digital camera and change the precise area of focus after the image is taken.  As the post title exlaims, out-of-focus imagery be gone!

But how does it all work?  A plenoptic lens is made of hundreds of very tiny lenses placed together; it gets fitted between a camera’s standard lens and image sensor.  When you snap a picture with a plenoptic-aided camera, the captured photons are recorded from multiple perspectives, allowing for an “infinite” depth of field.  Transfer the data-filled image to your computer and a simple slider can be used to determine an exact area of focus within the image.

Watch Adobe’s presentation in the video above to see a demonstration of this future technology.

[Via LaptopMag]

Adobe makes love, not war, with Apple in new ad campaign

Adobe, makers of Flash video, have decided to take the high road in their retaliation against Apple’s harsh words against their platform.  As you know, Apple CEO Steve Jobs recently released an open letter regarding his position on Adobe’s Flash standard for video.  He believes it is not an open platform, it’s proprietary, and it’s a dated standard that does not belong in the mobile space.  In direct response to Jobs’ open letter, Adobe has rolled out a new ad campaign with the slogan “We [Love] Apple”, with a heart in the place of “love”.  In addition to web ads, Adobe coughed up some cash to place a large ad in yesterday’s Washington Post.  Things just got more serious, and Team Adobe wants you to know they are in this for the long haul.  Besides the new ad campaign, Adobe co-founders Chuck Geschke and John Warnock penned their own open letter titled “Our thoughts on open markets.”  These choice words are obviously directed at Apple:

We believe that consumers should be able to freely access their favorite content and applications, regardless of what computer they have, what browser they like, or what device suits their needs. No company — no matter how big or how creative — should dictate what you can create, how you create it, or what you can experience on the web.

In the end, we believe the question is really this: Who controls the World Wide Web? And we believe the answer is: nobody — and everybody, but certainly not a single company.

Flash to Apple: Oh, it’s on.  Look after the break for the open letter in its entirety, as well as one of the new advertisements.

[Via Engadget; Adobe] READ MORE Adobe makes love, not war, with Apple in new ad campaign

Steve Jobs shares his “thoughts on Flash” [Update: Adobe responds, Microsoft jumps in]

Apple CEO Steve Jobs released an open letter today regarding his position on Adobe’s Flash standard for video.  He breaks down his argument against Flash with the following categories: there’s “open”; the full web; reliability, security and performance; battery life; touch; and “the most important reason.”  That is, “If developers grow dependent on third party development libraries and tools, they can only take advantage of platform enhancements if and when the third party chooses to adopt the new features.”  Quick summation: Jobs calls Flash proprietary and closed; he shares his excitement on the rise of H.264 and the coming of HTML5; Flash makes Macs crash; since Flash decodes in software it eats away battery life; and Flash was not designed for a touch environment.  His concludes: 

Flash was created during the PC era – for PCs and mice. Flash is a successful business for Adobe, and we can understand why they want to push it beyond PCs. But the mobile era is about low power devices, touch interfaces and open web standards – all areas where Flash falls short.

But you should really read it for yourself, just look after the break.  Pretty compelling argument, eh?  Sure, H.264 and HTML5 are the future of video for mobile devices.  But Flash is in the here and now.  Ah, Jobs you’ve got me arguing for both sides now.  Form your own opinions in the comments below!

Update: Adobe CTO Kevin Lynch formally responded to Jobs’ open letter.  His short blog post is called “Moving Forward” but after reading it what he really means to say is moving past Apple.  Look after the break to see the rebuttal. READ MORE Steve Jobs shares his “thoughts on Flash” [Update: Adobe responds, Microsoft jumps in]

Adobe Photoshop CS5 is on the way, new Content-Aware feature works like magic

Photoshop Labs is showing off a magical new tool called Content-Aware.  What it allows you to do is add, remove, move, or repair image elements in an extremely easy and fool-proof way.  Up to this point, one way to clean up images by removing certain elements from it was to use to the Healing tool.  Editing images this way can be nerve-racking, tedious, and time-consuming.  Content Aware does away with all that.  Watch the video above to witness the magic.  The Photoshopper starts out with small edits, like removing lens flairs and tiny trees from an image.  Then he moves onto bigger things like adding desert to a road and filling out a panoramic image with the click of a button.  Very impressive stuff.  Adobe Photoshop CS5 releases on April 12, and Adobe promises this feature in a “future version of Photoshop.”  (Whether that means it will be included in CS5 or in an update has not been addressed.)

[Via AdobeBlog; Gizmodo]

Wired is coming to the iPad, looking suh-weet

So this is what Wired is going to look like on the iPad.  Pretty cool, huh?  Wired teamed up with Adobe to create Wired Reader, a digital version of the real-life magazine.  The UI looks stunning and the back-and-forth between pages, images, and video is very fluid.  It runs on top of Adobe’s AIR app, allowing developers to easily convert the Reader to run on other mobile devices and even the PC or Mac.  Will the iPad revolutionize the print media industry?  Hard evidence like this points towards a resounding “yes.”

[Via Wired]

Apple devices do not support Flash video, Adobe retaliates with words [Update: Jobs shares his side]

Apple’s mobile devices that run the mobile verison of their web browser Safari, including the iPhone, iPod touch, and now iPad, do not support Flash video.  Adobe Flash is a plugin for browsers that allows all kinds of video to play from sites like Hulu, ESPN, JibJab, and many others, including Flash-based games.  When Steve Jobs unveiled the iPad it was hard not to notice the “Blue Lego Block of Ambiguity[TM]” that resides where a Flash video would normally play.  Adobe immediately responded to the matter:

It looks like Apple is continuing to impose restrictions on their devices that limit both content publishers and consumers. Unlike many other ebook readers using the ePub file format, consumers will not be able to access ePub content with Apple’s DRM technology on devices made by other manufacturers. And without Flash support, iPad users will not be able to access the full range of web content, including over 70% of games and 75% of video on the web.

If I want to use the iPad to connect to Disney, Hulu, Miniclip, Farmville, ESPN, Kongregate, or JibJab — not to mention the millions of other sites on the web — I’ll be out of luck.

Adobe goes on to share that any other mobile devices like the Nokia N900 have no trouble at all supporting Flash video in their respective browsers.  In a related blog post following this response, Adobe labels a section “The iPad provides the ultimate browsing experience?”  Next to this title is a bunch of mockups Adobe created that show the iPad loading a handful of website that include the Blue Lego Block of Ambiguity[TM].  Adobe is striking back against Apple and is insisting that the iPad and the iPhone cannot promote “the ultimate browsing experience” without the support of Flash.  Adobe employee Lee Brimelow believes that Apple does not want to include Flash into their browsers because it would take customers away from their iTunes/App Store ecosystem: “They don’t want you to go to Hulu or play Flash games because they worry that you won’t buy their apps.”  The man makes a valid point.  Either way, if Apple thinks their platforms can survive without Flash support, they better figure out an alternative way to watch all these videos.  It won’t be long until people are fed up with not being able to watch their favorite TV shows with Hulu on Apple’s attractive but not 100% functional devices.

Update: This late-breaking news comes from Wired.  At a recent town hall meeting in Cupertino, Steve Jobs addressed Apple employees, touching upon the latest remarks from Adobe and even take a jab at Google.  He called Adobe “lazy” and said that “Apple does not support Flash because it is so buggy.  Whenever a Mac crashes more often than not it’s because of Flash.  No one will be using Flash.  The world is moving to HTML5.”  Strong words coming from Jobs.  But truthful and honest nonetheless.  HTML 5 will slowly but surely take the place of Flash as it becomes more widespread and implemented into many websites.  YouTube is currently in beta with HTML 5 video playback.  Though Flash is prone to crashes and HTML 5 is on the way, a gaping hole still exists for Apple’s products today because tons of videos rely on Flash.  Unfortunately for Adobe this is a lose-lose situation; Adobe needs Apple to support Flash, but Apple does not need Adobe.  And in a year or so, HTML 5 will likely wipe out the need for Flash for most devices.

Though Google has stated on many occasions that they are accepting of all phone manufacturers and welcome handset competition, Jobs had this to say about Google and their Android platform: “We did not enter the search business.  They entered the phone business.  Make no mistake they want to kill the iPhone.  We won’t let them.”  And what of Google’s don’t be evil mantra?: “It’s bullshit,” says Jobs.  Oh, it’s on!

[Via Engadget, here, here, & here; Adobe Flashblog, here & here]