Conceptualized by Henrik Amberla.
The creator of the Milky Way chose the shape in order to “reflect on the duality and unity of the sleep/wake cycle.” To engage the snooze function you simply turn the device. Setting the clock and the alarm is also done through another turning motion.
Ah, to wake up to such a smooth, chocolatey nougat-filled–oh wait, that’s Three Musketeers. Anyway, cool idea.