Tag Archives: augmented reality

Music video: Diane Birch – “Valentino” (Super cool augmented reality!)

Music, Technology, Video, , , , ,

Watch this music video for Diane Birch’s catchy tune “Valenino,” a single off her debut album Bible Belt.  It features some old-school augmented reality tricks.  It all looks easy at first glance, but there is much choreography that had to be memorized and performed to perfection in order to pull everything off.  Just look after the break for a behind-the-scenes video that reveals all the magic and see what I mean.

[Via Gizmodo]

Continue reading Music video: Diane Birch — “Valentino” (Super cool augmented reality!) →

If the future of video gaming is augmented reality, count me in!

Technology, Video, , ,

Imagine a future where video games transition from the TV and PC to your physical surrounds via a virtual reality headset with goggles.  Pretty wild.  (And FYI–this is not a concept video for true implementation; it’s actually from a fictional Israeli TV show.  Nonetheless, who knows what the future holds.)

[Via NowhereElse; Gizmodo]

Our future, augmented reality’d

Design, Technology, Video, , ,

Designer Keiichi Matsudafor, who is about to receive his Masters in Architecture, shares his vision of a future that includes virtual overlays that may one day help us with everyday tasks.

The latter half of the 20th century saw the built environment merged with media space, and architecture taking on new roles related to branding, image and consumerism. Augmented reality may recontextualise the functions of consumerism and architecture, and change in the way in which we operate within it.

Scary, is it not?

[Via Likecool; Vimeo]

Augment your reality: T-shirt edition

Fashion, Technology, Video, , , ,

T-Post, a monthly magazine that packs a t-shirt with every issue, celebrates their 51st issue with an interactive tee that plays the classic game of Rock-Paper-Scissors with you.  How does it work?  With the aid of augmented reality tech, of course.  All you have to do is put on the shirt, sit in front of a webcam, run T-Post’s webapp, and watch as a spooky hand flies out of the screen waiting to repeatedly play Rock-Paper-Scissors with you.  See it in action for yourself in the video above.

[Via Core 77; Gizmodo]

Kid Cudi wants you to augment your reality

Music, Technology, Video, , ,

Bored?  Got nothing else better to do?  Have (a little) fun with this quick activity that involves your webcam and a piece of paper with a QR code on it.  First click here to view and print the special marker.  Then click here and scroll down to find a box that prompts you to allow access to your webcam.  Then hold up the printed market to the camera and let the fun begin!  Need help setting up?  Watch the video above as a guide to getting started.

[Via DatNewCudi]

Address label finds fault with Esquire’s ‘magic’ issue

Images, Print Media, Technology, , , , , ,

Yeah so remember when I posted about Esquire’s attempt to re-energize the zine industry with the inclusion of augmented reality tricks hidden within its latest issue?  Well look what we have here.  In order to augment your reality (ie. see Downey Jr. jump around on the page) you need to point a special-coded marker to your computer’s webcam.  It looks like customers are receiving the issue with the address label covering the marker on the cover page!  WTF, indeed.

Esquire has commented on the matter.  And that can be read after the break if you so choose to do so.

[Via Gawker] Continue reading Address label finds fault with Esquire’s ‘magic’ issue →

Augmented reality front and center in Esquire’s December issue

Print Media, Technology, Video, , ,

Augmented reality in magazines works like this:  You take the magazine, find special (black and white) coded markings, hold said markings up to your computer’s webcam, and voila–you can now interact with your magazine.  In this case, it involves being greeted by Academy Award winner (and brilliant actor) Robert Downey Jr., told jokes by Community’s Gillian Jacobs, and by rotating the magazine in various ways you can change the surrounding environment and clothes worn by actor Jeremy Renner.  Gimmicky, yes, but neat stuff nonetheless.  Will augmented reality tricks save the zine industry?  That’s a debated topic that shall be saved to discuss another day.  This issue of Esquire is on newsstands now.

[Via Engadget]