Musician Kid Cudi was approached by Beck’s to design a unique label for their beer bottles. It’s an annual tradition for Beck’s; this year six artists from different disciplines were selected to participate in creating limited edition beer labels. Over 13 million bottles featuring custom labels imagined by Cudi, fashion designer and entrepreneur Marc Ecko, artist and musician Willis Earl Beal, multi-medium artists The Date Farmers, interactive digital duo TM Sisters, and photographer William Hundley will sell for the remainder of the summer. Check out this clip from Beck’s starring Cudder as he details the label design he came up with; the three rings that make up the background of the label represent Cudi’s Man on the Moon albums (yes, a third album to close out the trilogy is in the works).

Eye the new designs in the gallery below, and watch the other artists’ videos at Beck’s YouTube channel.