Tag Archives: Chris Milk

Arcade Fire teams with Google to create an awesome music video experience

Arcade Fire, the indie rock band from Canada, just pushed out their latest music video for the song “We Used to Wait” off their recently debuted third studio album The Suburbs.  I’m gonna tell you right now, this music video is unlike anything you’ve seen before.  The band and director Chris Milk collaborated with Google to design a “Chrome Experiment” that showcases the power of HTML5 inside a browser.  Before the music video begins, you are prompted to enter the address of the home where you grew up.  After submitting that information multiple browser windows open up and the music begins.  These windows open and close at different intervals along with the music and at certain parts your childhood home and surrounding neighborhood become an integral part of the music video (thanks to the power of Google Maps and HTML5 rendering).  There is more to the interactive experience, but I don’t want to spoil it for you.  Head over to www.thewildernessdowntown.com (preferably within the Google Chrome browser) and check it out!

[Via EW-MusicMix]