Tag Archives: DeNA

Nintendo wants to be on smart devices, still committed to home-brewed hardware

It won’t be long before you can find Mario on your smartphone. After years of denying the importance of the smart device app space (read: games for phones, tablets, laptop PCs), Nintendo is changing its stance by debuting a new partnership and initiative to bring new games to consumers based on Nintendo intellectual property. Ninty has partnered with Tokyo-based developer DeNA (pronounced “D-N-A”) to make apps. “The alliance is intended to complement Nintendo’s dedicated video game systems business and extend Nintendo’s reach into the vast market of smart device users worldwide,” reads a press release. The PR also notes that “only new original games optimized for smart device functionality will be created;” what this means is that you should not expect ports of classic Nintendo titles such as Super Mario 64 and Donkey Kong Country to land on your iPhone. In addition, the video game companies are collaborating on an online membership service that will tie together consumers playing these new apps across devices including the Wii U home console and the 3DS handheld.

With Nintendo entering the highly lucrative app arena, does this mark the beginning of the end for Nintendo-made home consoles? Shortly after announcing its initiative with DeNA–on the same day, even–the house that build Mario made it abundantly clear that it is not ditching its core consumer base. In fact, they went on to confirm a followup to the Wii U and it’s codenamed “NX.” Here’s all the company revealed about it during a press conference: “Nintendo is currently developing a dedicated games platform with a brand new concept under the development codename NX.” Nintendo fanboys and fangirls, you can breathe a little bit easier now! Still, I’m certainly excited to see how Nintendo will go about making its mark in the crowded mobile app space.