Tag Archives: E3 booth tour

Booth tours: Microsoft & Sony

And that marks the end of the interview + hands-on content.  Now it’s time for the booth tours!  On the last day of E3 2010 I decided to hit record on my camcorder and capture the highlights of almost every booth on the show floor.  I did it so you can get a real sense of how each booth was set up and what it all looked like from the perspective of an attendee.  Sure E3 is all about the games, but game studios put a ton of effort into making extravagant booths to attract those in attendance; the booths (and requisite booth babes) play a big part in making E3, well, what it has come to be.  No, there’s nothing like actually being there and speaking with all the developers and playing all the games.  But the following videos and pictures will bring you pretty darn close to the action.

Here’s how the booth tour posts are set up.  You’ll find an embedded YouTube video at the top; this video will contain 2-3 booth tours.  Below you will see various picture galleries separated by company.  Next to each company’s name I hand-picked the most popular games featured at that booth.  And that’s it, really.  So go ahead and dive into this first one here–it’s Microsoft and Sony, two of the biggest booths on campus.

Microsoft: Kinect games, Fable III, Crackdown 2, Halo: Reach, Gears of War 3

Sony: PlayStation Move games, SOCOM 4, LittleBigPlanet 2, Twisted Metal, Killzone 3

Booth tours: Sega, THQ & EA

Sega: Sonic Colors, Sonic Free Riders, Sonic The Hedgehog 4: Episode I, Conduit 2, Vanquish

THQ: The Last Airbender: The Videogame, Homefront, Warhammer 40000: Dark Millennium Online, UFC Undisputed 2010

EA: EA Sports, Medal of Honor, Need for Speed: Hot Pursuit, The Sims 3

Booth tours: Square Enix, Ubisoft & Disney Interactive Studios

Square Enix: Final Fantasy XIV Online, Kingdom Hearts: Birth by Sleep, Lara Croft and the Guardian of Light

Ubisoft: Assassin’s Creed: Brotherhood, Shawn White Skateboarding, Your Shape: Fitness Evolved

Disney Interactive Studios: Epic Mickey, Tron: Legacy

Booth tours: 2K, Konami & Warner Bros. Interactive Entertainment

2K: Bioshock, Mafia II, Carnival Games

Konami: Metal Gear Solid Peace Walker, N3 II: Ninety-Nine Nights, Saw II: Flesh & Blood, Def Jam Rapstar

Warner Bros. Interactive Entertainment: LEGO Harry Potter Years 1-4, The Lord of the Rings: Aragorn’s Quest, LOTR: War in the North, Mortal Kombat

Booth tours: MTV Games/Harmonix

Somehow the video footage from the MTV Games/Harmonix booth got lost in the archives…but I have pictures to put in its place!

The layout of the MTV Games/Harmonix was pretty straightforward.  The bulk of it was filled with the current Rock Band titles and they include The Beatles: Rock Band, Green Day: Rock Band, and Rock Band 3; a section of the booth contained Dance Central stations (that’s the Kinect-enabled dance party game).  Speaking of RB 3, the brand spankin’ new keyboard was playable at the booth.  It’s a very solid piece of hardware and a welcome addition to the guitar, drums, and mics.  The new Rock Band Pro guitars, including the Fender Mustang and six-string Fender Squier Stratocaster, were on display.  Man are they beautiful, and they look so real (in fact, the latter one is real)!  But don’t take my word for it; look in the gallery to see for yourself.