Still can’t get Britney Spears’ club banger single “Till The World Ends” out of your head? This is no cure. The Femme Fatale has rounded up other pop superstars Nicki Minaj and Ke$ha to join her on the catchy track. In this slightly altered version of the song, Nicki looks inside herself, locates her alter egos, and starts the song with this new intro: “Chimpanzees is hatin’, but I take it all in stride/ Put her in a jungle with bananas on the side/ Told you they’d revive your career, but somebody lied/ I ain’t talkin’ poultry when I say this chicken’s fried.” Then she explodes into a full on rap verse in a way only Barbie can impress. Ke$ha, who co-wrote the bumping track, hops onto the chorus later on. Listen here:
Update (4/25): Today Britney let loose the final version of the remix. You can listen to it right here. It does sound cleaner. Also, take a gander at the official single art pasted above.
So what’s gonna happen when the world ends in December 2012? The sky will darken and buildings will shatter apart, skyscraper chunks falling from above. Humans will seek refuge underground in the sewers and dance till the world ends. That’s all according to the latest music video from comeback queen Britney Spears. The former Mickey Mouse Club member autotunes her way through this banging club beat, just as she did in her previous single “Hold It Against Me.” While the lyrics scribed by Ke$ha are nothing to rave about, the Dr. Luke/Max Martin/Billboard-produced track provides a mighty fine sound and will fit in just fine at both American and European clubs. My only issue with the video is that we don’t get to see Britney’s dancing talents for more than a few seconds at a time; the choreography is fun, but every time she starts to get into a groove the shot cuts away to something else going on. I found this to occur even more so in her previous vid. With that said, the Ray Kay-directed video sits above so hit play and get ready to bounce-bounce-bounce. (Can you spot the transparent multitouch DJ controller?)
It’s true, I haven’t been the biggest fan of Britney Spears since her 2007 meltdown. But I’ve never seen such anticipation for music video like this before. Spears shot the video, directed by Jonas Åkerlund and choreographed by Brian Friedman, in late January and since then “HIAM” and anything relating to it has been trending on Twitter ever since. People couldn’t stop talking about Britney’s followup to her comeback effort (2008’s Circus). The Max Martin/Dr. Luke dance track is lively and technically sound; Spears’ autotuned voice adds some flavor to it. The music video is odd, to say the least. Though the choreography is enjoyable, Åkerlund decided on too many frantic cuts so it was hard to watch Britney do her thing. I did enjoy the battle of the Britneys sequence, and I’m sure you will too. Check it out above, and download the track right here. Her seventh studio album Femme Fatale releases March 25.