FIFA has teamed up with Sony to broadcast 25 matches of the 2010 FIFA World Cup South Africa in high-definition in-your-face 3D.
FIFA Secretary General Jérôme Valcke: “This propels the football fan into a whole new viewing dimension and marks the dawning of a new era in the broadcasting of sport. We are proud that the FIFA World Cup can serve as a platform for advancing technology and the viewing experience, and are truly fortunate to have Sony as a partner in this endeavour.”
The 25 games will be broadcast live in the following cities around the world: London, Berlin, Mexico City, Paris, Rio De Janeiro, Rome, and Sydney. I mean, who watches soccer in the US anyways, am I right?