For years Heinz has been experimenting new methods to give their customers a way to consume ketchup on the go, and they think they’ve finally done it with the ‘Dip & Squeeze’. H.J. Heinz Co. unveiled a brand new ketchup packet that features a top that can be peeled back for dipping and an end that can be torn off for squeezing. By keeping the squeeze method onboard, Heinz has made sure not to neglect ketchup traditionalists but at the same time they are breathing new life into the long established ketchup packet found at fast-food restaurants all around the world. In fact, the new packet/container holds three times as much ketchup as the regular tear-and-squeeze packet. Heinz is pushing out the new ketchup packets to fast-food restaurants nationwide. They will continue manufacturing the traditional packets until the new ones prove to be a success. If I were given the option to squeeze or dunk, I would always take the latter. But it certainly doesn’t hurt to have both!
[Via ABCNews]
