Lady Gaga takes over Polaroid, shows off instant digital camera, mobile printer, and futuristic camera glasses
If you didn’t know, Lady Gaga was appointed the Creative Director of Polaroid. You know, the company famous for inventing the chunky camera that almost instantly spits out pictures onto film sheets. In 2008 Polaroid announced the discontinuation of its self-developing film, but now they’re back and with the help of Gaga they hope to reinvigorate the nostalgia of the aged Polaroid camera and their overall brand with three new products. The “Polaroid Grey Label” includes the GL30 Instant Digital Camera, GL10 Instant Mobile Printer, and the GL20 Camera Glasses. The GL30 is reminiscent of Polaroid cameras of the past and uses ZINK Zero Ink Technology for instant printing. Users can select from a number of filters and borders before the image pops out of the portable, sleek digital camera. The GL10 is a portable printer that also uses the ZINK technology and images are instantly printed on smudge-proof, water-resistant film that resembles white photo paper. The GL20 glasses has to be the coolest product of the bunch, and they’re something only Lady Gaga could think of to invent. The fashionably loud and futuristic glasses double as a digital camera. You can instantly capture or upload pictures with it and then display the images on the glasses’ LCD screens for others to see. Sounds strange at first but the idea is quite novel. It’s just another way to express yourself.
All three products were shown off in purely conceptual form at CES 2011, but Polaroid is confident they will ship the printer in May 2011 for $149.99 and the camera and glasses “later this year” at undisclosed prices. Look at the pics below and PR is after the break.
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