A lonely desk toy longs for escape from the dark confines of the office, so he takes a cross country road trip to the Pacific Coast in the only way he can – using a toy car and Google Maps Street View.
Address Is Approximate is produced by director Tom Jenkins of London-based commercial production company The Theory. The stop-motion animation short, shot with a Canon 5D Mark II, quickly went viral and has garnered over 1.8 million views in fifteen days. The story it tells is so simple yet unbelievably captivating. And the idea of taking inanimate objects for a “drive” cross country in front of a computer monitor using Google Maps is utterly ingenious. In case you’re wondering, the soothing track that plays throughout is “Arrival of the Birds” by The Cinematic Orchestra.
The clip was a pet project for Jenkins who was recently signed to the talent agency WME with his partner Simon Sharp. Hopefully this means that we can expect more from Jenkins in the future, perhaps on the feature side of things.