Tag Archives: HTML5

OK Go teams with dance troupe & Google to get interactive in latest music video

Viral video masters of alt-rock band OK Go have gone the distance (yet again) to create a masterful music video. And this time it’s interactive! OK Go has partnered with dance troupe Pilobolus and Google to form a music video for “All Is Not Lost,” a cut off their 2010 studio album Of the Blue Colour of the Sky. The four-piece band and the dance troupe have created a visually memorizing clip in which they dance around in synchronized fashion atop a glass, see-through surface. If you watch the regular music video in YouTube, you’ll see the bodies contort into all kinds of shapes and letters. If you’ve got Google Chrome installed, however, you’ll want to watch the interactive version of the video from within that browser. Thanks to the power of HTML5, viewers can type in a message prior to watching the video and during it you’ll see the contortionists perform the message! Additionally, the video will play in a myriad of open browser windows and they will move around and open and close at will; the experience is not unlike Arcade Fire’s experimental video “The Wilderness Downtown.”

Click here to initiate the interactive version of “All Is Not Lost.” Browse the gallery below to check out some behind-the-scenes pictures from the set.

[Images via NYT]

This post is packed with TRON goodies including a music video, headphones, and a hotel room [Update: NSFW Playboy photoshoot]

(1) Medicom Toy is celebrating the collaboration between Tron: Legacy and legendary electric duo Daft Punk by producing the masked musicians in Kubrick and RAH (Real Action Hero) form.  They will release in late December as part of the Series 21 BE@RBRICK assortment ($4.99).  The 400% BE@RBRICK ($199.99) and KUBRICK ($19.99) two-packs will release in mid-January.  The RAH figures are expected to come out in April at $229.99 each.  All the Daft Punk-inspired toys will feature the same outfits and helmets the duo wears in the cameo they make in the film.

Look after the break for so much more Tron content. Continue reading This post is packed with TRON goodies including a music video, headphones, and a hotel room [Update: NSFW Playboy photoshoot]

Arcade Fire teams with Google to create an awesome music video experience

Arcade Fire, the indie rock band from Canada, just pushed out their latest music video for the song “We Used to Wait” off their recently debuted third studio album The Suburbs.  I’m gonna tell you right now, this music video is unlike anything you’ve seen before.  The band and director Chris Milk collaborated with Google to design a “Chrome Experiment” that showcases the power of HTML5 inside a browser.  Before the music video begins, you are prompted to enter the address of the home where you grew up.  After submitting that information multiple browser windows open up and the music begins.  These windows open and close at different intervals along with the music and at certain parts your childhood home and surrounding neighborhood become an integral part of the music video (thanks to the power of Google Maps and HTML5 rendering).  There is more to the interactive experience, but I don’t want to spoil it for you.  Head over to www.thewildernessdowntown.com (preferably within the Google Chrome browser) and check it out!

[Via EW-MusicMix]

Steve Jobs shares his “thoughts on Flash” [Update: Adobe responds, Microsoft jumps in]

Apple CEO Steve Jobs released an open letter today regarding his position on Adobe’s Flash standard for video.  He breaks down his argument against Flash with the following categories: there’s “open”; the full web; reliability, security and performance; battery life; touch; and “the most important reason.”  That is, “If developers grow dependent on third party development libraries and tools, they can only take advantage of platform enhancements if and when the third party chooses to adopt the new features.”  Quick summation: Jobs calls Flash proprietary and closed; he shares his excitement on the rise of H.264 and the coming of HTML5; Flash makes Macs crash; since Flash decodes in software it eats away battery life; and Flash was not designed for a touch environment.  His concludes: 

Flash was created during the PC era – for PCs and mice. Flash is a successful business for Adobe, and we can understand why they want to push it beyond PCs. But the mobile era is about low power devices, touch interfaces and open web standards – all areas where Flash falls short.

But you should really read it for yourself, just look after the break.  Pretty compelling argument, eh?  Sure, H.264 and HTML5 are the future of video for mobile devices.  But Flash is in the here and now.  Ah, Jobs you’ve got me arguing for both sides now.  Form your own opinions in the comments below!

Update: Adobe CTO Kevin Lynch formally responded to Jobs’ open letter.  His short blog post is called “Moving Forward” but after reading it what he really means to say is moving past Apple.  Look after the break to see the rebuttal. Continue reading Steve Jobs shares his “thoughts on Flash” [Update: Adobe responds, Microsoft jumps in]