A mouthful, isn’t it? But so is this two-part music video. DJ Khaled sixth studio album Kiss the Ring is out tomorrow (August 21) and to kick-start the hype machine he enlisted famed hip-hop clip director Hype Williams to shoot a music video for the album’s single “I Wish You Would” that features Rick Ross the boss and Kanye West. At 3:53 that track comes to a halt and ‘Ye’s controversial “Cold” (formally “Theraflu” and “So Cold”) starts up. Though the track is edited and gets cut short there is a brief cameo from West’s current girlfriend Kim Kardashian, so don’t blink. Though the clips are literally all over the place with shaky cam business, Williams did a good overall with it; I especially like the parts when West’s eyes go dark and are replaced with those glow-in-the-dark slits. How does it compare to the unofficial clip from Caleb Harper aka mini Kanye? Can your headphones go louder? Check it out.
The music video for Kanye West’s All of the Lights has arrived. ‘Ye tapped long-time collaborator Hype Williams to direct, and he also managed to bring featured artists Rihanna (her supple breasts) and Kid Cudi into the mix. The video plays out in a unique manner. It begins in black-and-white, following a little girl walking around a city while the interlude plays behind her. The interlude fades out about one minute in, bright colors frantically flash over the still girl, and the vocals come begin. Before West, Rihanna, and Cudder show up, RiRi belts out the chorus as the corresponding lyrics fill up the screen in various colors, shapes, sizes, and style. After Cudi concludes his bit, the horns come back and we are left without an appearance from Fergie. The chorus sounds again along with the stylized words, and then the video name drops all of the song’s contributors including John Legend, Charlie Wilson, Tony Williams, Alicia Keys, and La Roux. The final fifteen seconds involves a barrage of–what else–flashing lights. If you haven’t picked up My Beautiful Dark Twisted Fantasy yet, what is wrong with you?