Tag Archives: IKEA

IKEA parodies Apple in mock commercial for its 2015 product catalog

A fantastic Apple parody comes on the heels of that company taking center stage to unveil the next iPhone and possibly a wearable device rumored to be the iWatch. And it comes from an unlikely source: the Swedish company that sells ready-to-assemble furniture and other home accessories, IKEA. Promoting IKEA’s new product catalog one Jörgen Eghammer, the company’s “Chief Design Güru,” spitfires jokes that you might see coming and yet they pack the humorous punch you’re looking for. “It’s not a digital book or an ebook, it’s a book-book.” Other choice quotes:

“[It] comes fully charged and the battery life is eternal.”

“Notice something else? No lag.”

“Amazing.”

Enjoy the parody, and make sure to stick it here for the latest Apple news; major announcements are coming Tuesday, Sept. 9.

[Via Time; thanks @AndySchar]

IKEA’s kitchen of the future gets conceptualized

This year IKEA commissioned a study by The Future Laboratory, a UK-based think tank that prides itself for “its innovative approach to trend forecasting, consumer insight and brand strategy”, to come up with various visions of how kitchens will function in the year 2040.  “In thirty years time, the kitchen will be so technologically advanced that it will almost be alive” claims the study.  One possible future kitchen scenario is dubbed “INTUITIV”:

As you walk into the INTUITIV kitchen of the future, LED light projections adjust to your mood – it will know if you have a hangover via sensors that will read your brainwaves. Aromatherapy infused walls will be synced to your calendar, calming you before a big meeting or energising you before a gym session. The fridge will have selected some breakfast options, identifying the essential vitamins for your day via sensors. When you get home, a hologrammed chef will be on hand for recipe inspiration.

Two others are the ELEMENTARA (the “back to nature kitchen”) and the SKARPP (the “smart kitchen”):

The ELEMENTARA kitchen will encourage you to grow your own food and be self-sufficient with a garden or mini allotment as a standard extension of the room. Food will be kept cool through cold larders and recycling facilities will be seamlessly incorporated into the kitchen.

[The SKARPP] kitchen will be intelligent, predicting its inhabitants’ needs with smart technology. Synchronized appliances will make everything happen at the touch of a button, communicating through iPad style devices which will act as the brain of the kitchen, making our lives easier.

In essense, the study finds that our kitchens of the future will “respond to your energy levels, nutritional needs and mood, even with a high use of technology, it will also be sustainable and eco-friendly.”  Celebrity chef holograms, 3D food printing, sixth generation iPads.  Most of this tech is being developed today; I say we speed up the process and make all this a reality within the next ten years!  Who’s with me?  Official PR is after the break.

[Via Engadget] Continue reading IKEA’s kitchen of the future gets conceptualized