Tag Archives: lawsuit

AT&T and Verizon drop all lawsuits…for now

December 6, 2009News, Technology, Videoad, advertisement, AT&T, AT&T vs VZ, cell phones, commercial, lawsuit, Verizon, Verizon Wireless, VZScott Meisner

AT&T Commercial

Last we heard in this AT&T vs. Verizon Wireless “There’s a Map for That” commercials debacle, AT&T had lost in court against VZ when they tried to force VZ to pull all of their Map-related advertisements from the air. The judge had marked a date later this month where the two companies would battle again over this silly issue.

Now, however, AT&T has decided to drop all its lawsuits against Verizon. Finally.

Instead of putting their money towards upgrading their 3G network, AT&T has decided to spew anti-Verizon ads featuring the quirky Luke Wilson. Let’s take a step back for a moment. This whole thing started when Verizon aired a commercial comparing their widespread US 3G coverage (on a map) to AT&T’s dismal coverage. AT&T sued them because they stipulated that mass audiences would read their sad 3G coverage for their vastly more widespread voice coverage. (AT&T, I doubt anyone made this blunder in the first place.) After losing in court they’ve decided to create these Luke Wilson ads that fight back against Verizon in a nonsensical way; these ads don’t focus on AT&T’s 3G coverage, they are all about 3G speed. Hey AT&T–Verizon’s got the SPEED, too; plus, they cover much more of the US than you do. I’ve said this twice now, and I’ll say it one more time–AT&T, stop the lawsuits and advertisements and start actually expanding your 3G coverage!

Oh, and not only do Verizon’s ads make sense they are far superior than yours. See for yourself. Look after the break for the latest “headless Luke Wilson” AT&T and Verizon “misfit toys” spots. (True this ad and other recent VZ ads have poked at the iPhone, but what they are really hitting hard is AT&T’s dismal 3G coverage. Let ’em have it.)

[Via Engadget; Gizmodo]

Continue reading AT&T and Verizon drop all lawsuits…for now →

AT&T brings Verizon to court, loses

November 19, 2009News, Technology, Videoad, advertisement, AT&T, AT&T vs Verizon, cell phones, court, law, lawsuit, Verizon, Verizon Wireless, VZScott Meisner

It has been reported that a federal judge has ruled against AT&T’s request to pull the Verizon “There’s a Map for That” advertisements from the airwaves. No surprise here.

What’s interesting, though, is that the judge has deemed it necessary for the two celluar carriers to meet again in court to discuss the matter further. Apparently the judge called the ads “sneaky” and said that it is possible that viewers may mistunderstand the ads intent becuase “most people who are watching TV are semi-catatonic.” Ha! The court meets again on December 16.

For now, Verizon has all the freedom in the world to continue pumping out these advertisements for the holiday season without any scruff from AT&T. Unless you count this sad, terrible ad featuring one of the Wilson brothers:

[Via Engadget, here & here]

Verizon to AT&T: “the truth hurts” BIATCH!

November 17, 2009News, TechnologyAT&T, AT&T vs VZ, cell phones, cell service, lawsuit, rebuttal, Verizon, Verizon Wireless, vs, VZScott Meisner

So we all know the story thus far: AT&T has sued Verizon for their “There’s a Map for That” ad campaign. AT&T claims that Verizon’s beautiful 3G map compared to their dismal 3G map is misleading in more ways than one. Without going into further detail (because I have already done so here), let’s take a look at VZ’s long-awaited rebuttal:

AT&T did not file this lawsuit because Verizon’s “There’s A Map For That” advertisements are untrue; AT&T sued because Verizon’s ads are true and the truth hurts.

DAAAAAMN! But there’s more:

In the final analysis, AT&T seeks emergency relief because Verizon’s side-by-side, apples-to-apples comparison of its own 3G coverage with AT&T’s confirms what the marketplace has been saying for months: AT&T failed to invest adequately in the necessary infrastructure to expand its 3G coverage to support its growth in smartphone business, and the usefulness of its service to smartphone users has suffered accordingly.

I’ve said it before and I’ll say it again. AT&T, stop with the unneccesary lawsuits and start making your cell service better. If you had created a superior 3G coverage zone in the first place, this discussion would not be taking place.

[Via Engadget]