Tag Archives: marketing campaign

See an actual Hoverboard in action, powered by Lexus, liquid nitrogen & magnets

It only makes sense that a company finally produces a functioning hoverboard in 2015, the same year that Marty McFly discovers one in Back to the Future Part II. Would you ever guess that it’d be Lexus, the Toyota-owned luxury car maker, to pull it off? Well, they did it, and you watch the Lexus Hoverboard in action above.

Pretty cool, huh? Dying to look “under the hood?” Let’s. First off, I don’t want to get your hopes up, if I haven’t already. Lexus’ hoverboard was made specifically for its “Amazing in Motion” marketing campaign; it is not being mass-produced and you won’t get the chance to buy–let alone ride–one. With that out of the way, it’s time to expose the magic that makes it work.

Lexus and a crack team of scientists specializing in magnetic levitation technology figured out the impossible using liquid nitrogen and magnets. The puffs of smoke emitting from the natural bamboo board? That’s liquid nitrogen and it’s required to keep the board cool during use. The board houses two cryostats, reservoirs which contain superconducting material kept at -197°C through immersion in liquid nitrogen. The hoverboard’s biggest caveat: it cannot be used anywhere you like. It requires precisely placed magnets beneath it in order to float in the air (and even above water). To shoot this innovative commercial, Lexus constructed a “hoverpark” near Barcelona, Spain. To the layman it would appear to be a standard skatepark, but lying beneath the surface is around 200 meters of magnetic track. When the board is placed above the track and cooled to its operating temperature, “the track’s magnetic flux lines are pinned into place, maintaining the hover height of the board,” explains the car company.

“The magnetic field from the track is effectively ‘frozen’ into the superconductors in the board, maintaining the distance between the board and track – essentially keeping the board in a hover. The force is strong enough that the rider can stand and even jump on the board,” says Dr. Oliver de Hass, one of the scientists who worked on Lexus’ innovation. Click here to learn more about how it was made.

Skateboard Ross McGouran is the featured rider in the astonishing clip. “Everything I knew about skating went out the window,” he said about getting acclimated to the hoverboard. “I’ve spent 20 years skateboarding, but without friction it feels like I’ve had to learn a whole new skill, particularly in the stance and balance you need to ride the hoverboard.” There’s a lot of stumbling going on in the video, but in the few instances where McGouran maintains control, the Lexus Hoverboard wows.

We’re a mere two months out from the October date that Marty visits in BTTF2, and at this rate it’s hard to imagine we’ll all be riding hoverboards from Mattel Lexus anytime soon. Still, we should take solace in the mere fact that companies are attempting and even succeeding at making the tech come alive. Where we’re going, we don’t need roads–we need magnets. Bitch.

[Via Lexus 1, 2] Continue reading See an actual Hoverboard in action, powered by Lexus, liquid nitrogen & magnets

Microsoft launches Windows 10 marketing campaign with the world’s cutest babies

It’s easy to breeze past commercials when you’re watching TV. I’ve got a TiVo at home and it’s a rare thing these days to catch me ever sitting through an ad when I can simply sift through it with the click of button. Boy am I glad I didn’t miss out on this one.

With the release of Windows 10 just about a week away, Microsoft is launching its marketing campaign to push its first-year-free fresh OS unto the world. With taglines like, “The future starts now” and “A more human way to do,” MSFT is building a brand that highlights Win10’s new feature set and its focus on user accessibility.

The spot stars a number of the world’s cutest babies from all walks of life. “Imagine, these kids won’t have to remember passwords, or obsess about security. For them, every screen is meant to be touched,” says the voiceover. Essentially, Microsoft is saying that Windows 10 will transform the way we interact with our PCs today and it’s future-proof for the kids of tomorrow. ALSO HOW CUTE IS THAT WINDOW BABY!?

With Windows Hello, remembering login passwords is a thing of the past; built-in webcams will scan your smiley face and you’re in. Internet Explorer’s more secure and leaner successor Microsoft Edge allows you to draw directly on web pages and share with others. Cortana, Windows Phone’s personal assistant, is coming to the desktop and she’s there to answer your questions and learn your preferences. And course, the company’s pushing familiarity here. Gone is the “Metro” Live Tile interface; the classic desktop from Windows 7 is back with a modernized touch–helpful Live Tiles now live inside the Start Menu.

Windows 10 begins its rollout on July 29, starting with Windows Insiders (those that beta-tested the OS) and then getting to reservations. If you’re a Windows 7 or 8.1 user, Win10 is offered to you as a free upgrade for the first year of its existence. To learn how to reserve a copy, click here.

[Via Microsoft]

Discover the Master Chief’s origins in ‘Halo 5: Guardians’ exploratory marketing campaign [Update: Two new trailers inside]

Microsoft’s expansive marketing campaign for Halo 5: Guardians begins now. Watch the helmet-shattering teaser trailer above and at the end you’ll notice the hashtag #HuntTheTruth. Shortly after the televised teaser launch, MSFT opened up a “Hunt the Truth” Tumbler that further explores the mystery behind the shrouded plot of the upcoming game. Fictional journalist and war photographer Benjamin Giraud hosts a weekly podcast that promises an in-depth profile of the Master Chief with an aim to uncover the truth behind his origins and motives. Fans of the Xbox franchise (myself included) are going to eat this up.

Halo 5: Guardians is expected to release this fall on Xbox One.

Update (3/29): Microsoft unleashed two extended trailers for Halo 5: Guardians tonight during the season finale of The Walking Dead on AMC. The first features Spartan Locke threatening Master Chief: “All hail the conquering hero. The one who was supposed to save us all. But now I must save us from you.” The second spot reverses the roles, with Master Chief pointing his weapon and saying, “You’ve completed your mission, Spartan Locke.” What’s happening?! See for yourself after the break. Also confirmed: the next Halo comes exclusively to Xbox One on October 27. Continue reading Discover the Master Chief’s origins in ‘Halo 5: Guardians’ exploratory marketing campaign [Update: Two new trailers inside]

‘Arrested Development’ ad campaign is a must-see for fans (plus: new clip inside!)

It’s officially May which means we can now say this: Arrested Development returns this month! In anticipation of the return of the short-lived cult comedy, Netflix is going all out with an attractive ad campaign featuring images and taglines that evoke some of the most memorable bits from the series’ original run. You can sort through it all below; gallery #1 includes some laugh-out-loud promo posters while gallery #2 contains character portraits. Also, the storage container has sprung open (see above!).

Once you’re done there, you’re going to want to hop after the break to watch a BRAND NEW CLIP starring the dynamic duo Buster and his overbearing mother Lucille.

Arrested Development launches on Netflix with 15 new episodes all at once on May 24.

Continue reading ‘Arrested Development’ ad campaign is a must-see for fans (plus: new clip inside!)

Viral marketing campaign begins for Guillermo Del Toro’s monsters vs. robots epic ‘Pacific Rim’

Guillermo Del Toro (HellboyPan’s Labyrinth) is working on a modern monster movie called Pacific Rim. It was unveiled and previewed at this year’s Comic Con to a raging audience. It’s a sci-fi epic to look forward to. Instead of construing words, learn what it’s about directly from the source, helmer Del Toro. In a 2011 interview with Wired he said:

“It’s really, it’s a very, very beautiful poem to giant monsters. Giant monsters versus giant robots. Twenty-five-story-high robots beating the crap out of 25-story-high monsters. We’re trying to create a world in which the characters are real and how it would affect our world politically, how it would affect the landscape if creatures like this really came out of the sea.”

Want more? Here’s the official synopsis:

When legions of monstrous creatures, known as Kaiju, started rising from the sea, a war began that would take millions of lives and consume humanity’s resources for years on end. To combat the giant Kaiju, a special type of weapon was devised: massive robots, called Jaegers, which are controlled simultaneously by two pilots whose minds are locked in a neural bridge. But even the Jaegers are proving nearly defenseless in the face of the relentless Kaiju. On the verge of defeat, the forces defending mankind have no choice but to turn to two unlikely heroes—a washed up former pilot (Charlie Hunnam) and an untested trainee (Rinko Kikuchi)—who are teamed to drive a legendary but seemingly obsolete Jaeger from the past. Together, they stand as mankind’s last hope against the mounting apocalypse.

To promote the film’s summer release, a viral marketing campaign has begun in the form of a shaky-cam clip uploaded to YouTube called “BREAKING NEWS: KAIJU ATTACK.” It’s embedded above and it gives viewers a glimpse of the monstrous creatures Del Toro has imagined for Pacific Rim. It comes off as very Cloverfield, but be mindful that the picture will not be presented in shaky-cam format. Interested in following the viral madness? Bookmark the movie’s official site where you’ll find a gallery of concept art and blueprints for the “Jaeger” robotic machines and more glimpses at the Kaiju.

Pacific Rim, starring Charlie Hunnam, Idris Elba, Charlie Day, Ron Perlman, Clifton Collins Jr., Max Martini, Rinko Kikuchi, and Robert Kazinsky, is out July 12. The first theatrical trailer is expected to drop December 12.

Sony turns on spectacular 3D projection mapping for marketing purposes

Creative production houses Studio Output and Marshmallow Laser Feast collaborated on a series of videos for Sony Europe to help advertise the PlayStation Store. Three videos were made for the  “Great Films Fill Rooms” campaign and you can watch them right here! Part 1 of the “Most Insane Immersive Movie Experience EVER” is embedded above, and the others are sitting after the break.

What’s so neat about these videos–besides their spectacular visuals–is that they were all shot in one take in real-time with no post-production alterations and edits. The producers explain how they accomplished this. They took advantage of “‘Immersive Imaging’ which takes 3D projection mapping as its starting point, but gives the viewer a supercharged experience with the help of the PlayStation Move controller. In the past, projection mapping worked only from a single, static view point, and thus was very limited. By attaching the PlayStation Move to the camera, we can track projections to screens in real time, enhancing the effect of spatial deformation and false perspective on the projections and allowing viewers to look round (virtual) corners, bend walls, create a hole in the wall, or remove the walls altogether to reveal vast expanses of virtual worlds.”

Using a Steadicam, PlayStation Move controllers, EyeToy cameras, tangible props, and agile actors in spandex they were able to make the magic happen. Too bad this is all a marketing stint; hopefully it won’t be long before we see something like this promoting the next video game console.

[Via Engadget; Technabob] Continue reading Sony turns on spectacular 3D projection mapping for marketing purposes

The Lonely Island become ROKK Vodka ‘Creative Directors’; watch their first ad here

The Lonely Island–aka The Dudes, aka SNL’s Andy Samberg, Jorma Taccone, and Akiva Schaffer–were recently appointed “Creative Directors” for Swedish imported ROKK Vodka.  Apparently they will be “responsible for the brand’s consumer engagement, which includes creating digital material to market the brand and help introduce ROKK, the premium priced, freeze filtered vodka.”  Says head Dude Andy Samberg: “Most people ask us to just make videos, but Diageo asked us to be Creative Directors, which sounded fancier. Anyone who’s seen our videos knows we’re fancy guys, so we said yes. And they also gave us a bunch of ROKK Vodka, which we enjoy drinking with our mouths.”

Watch the group’s first “ROKK video short” above.  Additional content is expected to hit the ‘Net soon.  Full PR after the break.

[Via PRNewswire] Continue reading The Lonely Island become ROKK Vodka ‘Creative Directors’; watch their first ad here

Kinect TV ads: YOU are the controller.

Here we go!  Microsoft has officially begun the marketing blitz for Kinect.  At the center of all these commercials is the philosophy that you don’t have to have any previous knowledge of playing video games; you are the controller, so it all comes naturally.  Look after the break for two more ads featuring flailing children in large, brightly lit living spaces plus an extended commercial highlighting Xbox Live with Kinect functionality.

[Via Joystiq] Continue reading Kinect TV ads: YOU are the controller.

Disney marketing ‘Tron: Legacy’ with special countdown events and content

Tron: Legacy doesn’t hit theatres until December 17, but that certainly doesn’t mean Disney can’t push all things Tron down our throats until that time.  Starting today Disney will initiate an official 10-week countdown to the film’s release by showcasing various Tron events.  On “Tron Tuesdays” we will be privy to exclusive new video and film content, including behind-the-scenes exclusives, trailers and artwork; they will release across various mediums including television and the Internet.  Also highlighted is “Tron Night: An IMAX 3D Experience”; on October 28 at select theaters a whole 20-plus-minute sneak peek of the movie will be screened for fans.  Tickets for the event will be free and on a first-come, first-serve basis. Update: Order them today right here!  If you happen to be vacationing at Disney California Adventure Park a nighttime street party called “ElecTRONica” featuring visuals and music from the movie will run every Friday, Saturday, and Sunday through April.  And lastly, new Tron merchandise will arrive in stores this month and don’t forget about the Tron: Evolution video game releasing December 7.

[Via Deadline; IGN]

Meet the Move Men

To celebrate and promote the launch of PlayStation Move, Norwegian marketing agency Suddenly Oslo have dreamed up the Move Men.  Their mission?  To stalk you on Facebook, crash your party, and entice you to play a video game using the new PlayStation 3 motion peripherals.  Giz makes a good point; don’t these spherical fellas remind you of the creepy “Wii would like to play” dudes from the old Nintendo Wii commercials?

[Via Gizmodo]

Girl begins to strip on ChatRoulette, but it’s not what you think…

The marketing team behind the upcoming horror flick The Last Exorcism is good, real good.  Using ChatRoulette, they are tricking desperate boys everywhere into thinking a beautiful girl is about to strip right before their innocent widening eyes.  Much to their surprise (their reactions are PRICELESS), the girl is not about to flash her boobs but instead scare the crap out of them!  Genius viral marketing campaign, indeed.  The Last Exorcism hits theatres next Friday.

[Via Gizmodo]