It’s time to take a closer look into the exciting and ever-expanding smartphone market. The NPD Group, a market research company, has done some number crunching for us to determine US smartphones sales for the first quarter of 2011. They break it down by smartphone manufacturer: Android-powered smartphones accounted for 50 percent of smartphone unit sales in Q1 2011 (falling 3 percent from last quarter); Apple’s iOS gained some ground jumping 9 percentage points to comprise 28 percent of smartphone sales; and RIM remains in a distant third place, dropping 3 percentage points to 14 percent for the quarter. Ross Rubin, executive director of industry analysis for NPD, explains Apple’s growth and Android dip (spoiler alert: it’s the Verizon iPhone’s fault): ”Apple and Verizon had a very successful launch of the iPhone 4, which allowed the iPhone to expand its market share that was previously held back by its prolonged carrier exclusivity with AT&T. While some of that growth came at the expense of Android operating system (OS), Android models still accounted for half of all smartphones sold in the quarter.” Thanks to the iPhone being available on the world’s two largest carriers, Apple (14 percent) is now the third-largest handset brand in the US behind LG (18 percent) and Samsung (23 percent).
Here are a couple fun facts for you to chew on. This quarter marks the first time a majority (54 percent) of all new mobile-phone handsets purchased by U.S. consumers were smartphones. Woohoo, yay technology! And here are the five top-selling mobile phone in the country: iPhone 4, iPhone 3GS, Motorola Droid X, HTC EVO 4G, and HTC Droid Incredible. Go Apple and HTC!
According to The NPD Group, a market research company, Google’s Android smartphone OS has climbed to the #1 spot for most purchased smartphone OS in the U.S. In doing so it pushes past RIM’s Blackberry OS and Apple’s iOS 4. Here’s the official standings for Q2 2010: #1- Android (33%), #2- RIM (28 %), #3- iOS4 (23%). RIM dropped 9 points since the previous quarter and has not been positioned in second place since 2007. And if you’re wondering, Android gained 5 points and Apple picked up a single point over the course of the quarter. The top 5 best-selling Android devices in the second quarter of year are Motorola Droid, HTC Droid Incredible, HTC EVO 4G, HTC Hero, and HTC Droid Eris. Ross Rubin, executive director of industry analysis for NPD, says that though the recently announced Blackberry 6 will ”offer features that have been popular in recently launched Android handsets,” the first crop of supported devices, namely the Blackberry Torch on AT&T, “lacks the large screen allure that has characterized the best selling Android devices at its price point.” In other words, he is blaming Android’s wild successs on the myriad of Motorola and HTC handsets that feature large screens (ie. Droid & EVO 4G). And if RIM doesn’t start to change their ways with new innovations (Blackberry 6 fails to impress at first glance), it might be a while until they reclaim their old title as the most selling OS in the hotly competitive smartphone market. And how ’bout dem U.S. carriers? #1- Verizon Wireless (33%), #2- AT&T (25%), Sprint (12%), T-Mobile (11%). Full PR is after the break.
According to The NPD Group, a market research company, Google’s Android smartphone OS pushed past Apple to claim second place among smartphone operating systems. Here’s the official standings for Q1 2010: #1-RIM (36%), #2- Android OS (28 %), #3- iPhone OS (21%). Ross Rubin, executive director of industry analysis for NPD, shares the reasoning behind the shift in dominance: “As in the past, carrier distribution and promotion have played a crucial role in determining smartphone market share. In order to compete with the iPhone, Verizon Wireless has expanded its buy-one-get-one offer beyond RIM devices to now include all of their smartphones.” And how do the popular US carriers size up, you ask? #1- AT&T (32%), #2- Verizon Wireless (30%), T-Mobile (17%), Sprint (15%). With the recent HP-Palm aquisition and iPhone OS 4, BlackBerry 6, and Windows Phone 7 mobile OS previews, the smartphone market is asking for a healthy shakeup. As a customer and gadget enthusiast, I say bring it on.