Netflix’s new pricing scheme–effective today for new customers, and on September 1 for current subscribers–separates its unlimited streaming and unlimited DVD plans. In other words, Netflix will no longer be offering unlimited plans that include both streaming and DVDs by mail. The unlimited streaming plan remains at a low $7.99 per month, but if you want to tack on the unlimited DVDs by mail plan you’ll have to cough up an additional $7.99/month (that’s a grand total of $15.98 a month for unlimited streaming and DVDs, one DVD out at a time). Two DVDs out at a time jumps to a total of $19.98 (this plan costs $11.99 sans streaming).

It used to cost a mere $9.99/month for unlimited streaming 1 DVD out; this is a 60% price hike we’re talking about here! Here’s how Netflix’s Andy Rendich explains it: “Netflix members love watching instantly, but we’ve come to recognize there is still a very large continuing demand for DVDs by mail. By better reflecting the underlying costs and offering our lowest prices ever for unlimited DVD, we hope to provide a great value to our current and future DVD-by-mail members.” Surely we must understand that in order for Netflix to flourish into the proper Blockbuster successor it’s always been destined to become that was to come a time when the company would start demanding more money from its subscribers. Well, that time is now and yeah it stings. But if Netflix continually beefs up its streamable content and Blu-ray library, I’m happy to follow them into the future.

[Via Engadget; Deadline] Continue reading Netflix reveals new pricing scheme (spoiler: it’s a price hike) →