Ready? Set? OK Go is back with its latest gold-star achievement in music video making. The band is still promoting Hungry Ghosts, its fourth studio album released in 2014, with a very special music video for the album’s opening track “Upside Down & Inside Out.” The seemingly innocuous line “Gravity’s just a habit” played a major role in influencing the band’s decision to shoot its next music video in zero gravity, the first of its kind.
The video was shot inside an airplane provided by Russia’s S7 Airlines that flies parabolic maneuvers to provide brief periods of weightlessness. This is where zero g comes into play. And in typical OK Go fashion, the band remained hellbent on shooting the video in one continuous shot. In this particular case, however, that simply wasn’t possible but frontman Damian Kulash and company used movie magic (read: a little bit of fancy editing) to string together the moments of non-weightlessness. It’s explained in an informative post at the band’s site:
The longest period of weightlessness that it is possible to achieve in these circumstances is about 27 seconds, and after each period of weightlessness, it takes about five minutes for the plane to recover and prepare for then next round. Because we wanted the video to be a single, uninterrupted routine, we shot continuously over the course of 8 consecutive weightless periods, which took about 45 minutes, total. We paused our actions, and the music, during the non-weightless periods, and then cut out these sections and smoothed over each transition with a morph.
From the floating laptops to the exploding pinatas, exploding briefcases full of bouncy balls, and exploding balloons filled with paint, there’s a breathtaking level of color and vibrancy to be had here. The expertly time choreography by the band and the wonderfully acrobatic airline stewardesses adds to the jaw-dropping nature of the mesmerizing clip.
Taking advantage of zero gravity is the latest accomplishment in a string of groundbreaking efforts concocted by alt-rock group. Click here to browse OK Go’s other music video marvels featuring perfect coordination of motorized scooters and drones and a Rube Goldbergian contraption for the ages.
Update (2/12): Boy have I got a fun behind-the-scenes video for you. Stereogum‘s released a special inside look at the making of the grand finale sequence of OK Go’s music video. Nicknamed “The Thunderdome,” said balloon splatting sequence took eight attempts to get right, and this clip goes through the band’s motions of eventually getting it right. Witnessing the many failed attempts is just as entertaining as watching the music video itself! God bless the poor soul who had to clean and reset the plane cabin after each take. Press pray after the break. READ MORE Zero gravity stars in OK Go’s latest music video marvel→
OK Go may not be the most popular alt-rock band on the scene, but there’s absolutely no denying their inventiveness when it comes to the construction, production, and execution of their extravagant and by all means brilliant music videos. Billboard breaks down their latest masterpiece and visual eye candy: getting around on motorized mobility devices made by Honda, the band is accompanied by a flock of umbrella-toting Japanese school girls in the middle of an abandoned structure located in the city of city of Chiba, about 45 minutes outside of Tokyo. The precise choreography is splendid, and the whole thing was captured by a camera-assisted drone called an octocopter. The single, uninterrupted shot took about 50 to 60 times to nail, but you just need to watch this once to fully embrace the magic of it all.
Are you ready to watch the most sensational, celebrational, inspirational video you’ll seen all day? Well this is it.
Viral video sensation and alt rock band OK Go have teamed with The Muppets to make a music video for the classic opening theme song from The Muppet Show. When something goes terribly awry with their musical time machine, OK Go is sent back to revisit some of their classic music videos. Bunsen and Beaker crash the set of “Here It Goes Again,” Kermit, Monster, Gonzo, and Fozzie make their way into the band’s newest clip “All Is Not Lost,” and Gonzo and Camilla try to recreate the Rube Goldberg-inspired “This Too Shall Pass.” Later on the video pokes fun at the canine-infested “White Knuckles.” In addition to all this music video time travel, the clip also includes the Muppets doing what they do best: wreaking havoc and having a good time. And when Crazy Harry makes everything go boom, a laugh-out-loud dream sequence closes out the video. Mash play and enjoy this colorful rendition of the classic kid’s tune.
The Green Album—a collection of covers of Muppets songs by artists like The Fray, Weezer, and My Morning Jacket–is out now, and the Muppet movie starring Jason Segel and Amy Adams hits theatres November 23.
Viral video masters of alt-rock band OK Go have gone the distance (yet again) to create a masterful music video. And this time it’s interactive! OK Go has partnered with dance troupe Pilobolus and Google to form a music video for “All Is Not Lost,” a cut off their 2010 studio album Of the Blue Colour of the Sky. The four-piece band and the dance troupe have created a visually memorizing clip in which they dance around in synchronized fashion atop a glass, see-through surface. If you watch the regular music video in YouTube, you’ll see the bodies contort into all kinds of shapes and letters. If you’ve got Google Chrome installed, however, you’ll want to watch the interactive version of the video from within that browser. Thanks to the power of HTML5, viewers can type in a message prior to watching the video and during it you’ll see the contortionists perform the message! Additionally, the video will play in a myriad of open browser windows and they will move around and open and close at will; the experience is not unlike Arcade Fire’s experimental video “The Wilderness Downtown.”
Click here to initiate the interactive version of “All Is Not Lost.” Browse the gallery below to check out some behind-the-scenes pictures from the set.
By now you should know that when it comes to making music videos, rock band OK Go never holds back. From datamashing to Rube Goldberg-ing to training 12 dogs and a goat, OK Go knows how to wildly impress its fans by representing their music with imaginative and awe-inspiring visuals. For their next experiment video, the band used–drum roll, please–toast. But it’s not that simple! Using a Samsung NX100 micro four-thirds camera they took pictures of 2,430 pieces of toast (or 215 loaves of bread) and effectively used the process of laser-etching and stop motion to tell a story. They took 15 still shots for every second of video. The animation stages must’ve been painstakingly difficult to produce, and yet there’s something quite beautiful about all of it and this helps direct your mind to the final aesthetic instead of towards the blood and sweat put into it. As always, a nod of gratitude is due here. These guys can do it all.
I’m not so sure if this music video tops OK Go’s Rube Goldberg-inspired masterpiece in “This Too Shall Pass“, but it most definitely ranks up there in the band’s collection of bizarre yet intricately impressive outings. After four weeks and 124 takes (take #72 was the winner), OK Go bandmates Damian Kulash, Tim Nordwind, Dan Konopka, and Andy Ross successfully choreographed a music video with 12 dogs and 1 goat. Watch the furry fellas jump through mazes of furnature in this blink-and-you-miss-it extravaganza.
“This Too Shall Pass” is the second single off OK Go’s third studio album Of the Blue Colour of the Sky. And the music video for it is INSANE. The entire video was shot in one take and it features the most intricate Rube Goldberg sequence you will ever see. You know what the Rube Goldberg sequence is–you just never heard the name before. Named for an inventor of the same name, the word “Rube Goldberg” is an adjective defined as accomplishing something simple through complex means. In the case of this video, an OK Go band member drives a toy truck into a line of dominos (at the beginning) to result in the four band members getting sprayed in the face by paint (at the end). A simple action reaches a reaction through a complex process. Get it? Now watch this video a couple times and try to fathom how truly insane it is.
So how’d they manage to do it? OK Go teamed up with creative engineers Synn Labs and built the elaborate contraption in a warehouse in LA. It took a 55-60 person team about a month and a half to construct, with much attention to detail. Though the video was shot with a single camera in one unbroken continuous shot, it took over two days to shoot because they couldn’t get it to work perfectly until about 60 shots had failed. They brought the concept of ‘trial and error’ to a whole new level. And it was important for OK Go lead singer Damian Kulash that this whole thing be done without computer manipulation: “Computers can do any of this. But the whole point is that we’re doing it, like it’s homemade, it’s real things knocking into each other and falling over. It’s a celebration of actual root level physics. Screw computers.” Interested in more behind-the-scenes scoop? There’s a bunch of videos waiting after the break…
OK Go is jumping off the treadmill and into a strange new world with their lastest video titled, “WTF.” It uses the same “datamashing” or compression artifact technology used in Kanye West’s “Welcome to Heartbreak” music video. OK Go is expected to drop their next album, Of the Blue Colour of the Sky, this January. “WTF” is available as a single on iTunes.