Yeah so remember when I posted about Esquire’s attempt to re-energize the zine industry with the inclusion of augmented reality tricks hidden within its latest issue?  Well look what we have here.  In order to augment your reality (ie. see Downey Jr. jump around on the page) you need to point a special-coded marker to your computer’s webcam.  It looks like customers are receiving the issue with the address label covering the marker on the cover page!  WTF, indeed.

Esquire has commented on the matter.  And that can be read after the break if you so choose to do so.

[Via Gawker] Continue reading Address label finds fault with Esquire’s ‘magic’ issue →