Tag Archives: product refresh

Apple announces iPhone 4S, refreshed iPods, & provides release date for iOS 5 & iCloud

On Tuesday newly appointed Apple CEO Tim Cook hosted a press event to launch the next iPhone and detail the new version of iOS and the upcoming iCloud service. Breakdown, commence.

iPhone 4S

The successor to the iPhone 4 is not the iPhone 5; it’s the iPhone 4S. It serves as an incremental upgrade to its predecessor much like the iPhone 3GS was to the iPhone 3G. The exterior design of the handset remains the same; the changes can be found on the inside. The 4S packs the same processor originally designed for the iPad 2: Apple’s dual-core A5 chip. The company says that users can expect speeds up to 2X faster than the previous iPhone. In addition, the 4S also contains a new dual-core GPU that renders graphics up to 7X faster than the iPhone 4. At the keynote games developer Epic previewed Infinity Blade 2 (out December 1) and it looks magnificent.

After speed, Apple went on to upgrade the device’s camera. The 4S sports a new 8 megapixel camera. The sensor has 60 percent more pixels allowing users to shoot 3264 x 2448 photos with crisp detail. CMOS backside illuminated allows for 73 percent more light, a hybrid IR filter allows for better color accuracy and uniformity, a five element lens setup allows for 30 percent more sharpness, auto white balance has been improved by 26 percent, and a larger f/2.4 aperture is now featured. Also, the Camera app launches much faster and the shot to shot capability is twice as fast as before; it now takes 1.1 seconds to shoot your first photo and then 0.5 seconds for each additional shot. According to Apple’s research, these speeds blaze past the Android competition. And there’s this: the backside camera shoots video in full 1080p HD resolution and features real-time video image stabilization and temporal noise reduction helps in low light conditions.

The phone’s antenna system has also been tweaked. The dual-antenna design of iPhone 4 remains, but now it can intelligently switch between both antennas to transmit and receive data more efficiently. This results in the device’s ability to download data up to twice as fast as before (HSDPA performance: 14.4 Mbps down, 5.8 Mbps up) and you can expect better call quality. The 4S is a world phone, meaning GSM and CDMA technologies are built in and users can roam internationally on both networks.

And then there was the “one more thing…” Apple announced Siri, the device’s “intelligent assistant that helps you get things done just by asking.” With the iPhone 4, holding down the home button will prompt the phone to initiate the rather crude voice-activated menu where you can say things like “Call Home” or “Play Kanye West.” Siri takes this to an entirely new level of awesome. Apple designed Siri to “understand context allowing you to speak naturally when you ask it questions.” Here are some examples to help illustrate. You can ask Siri “What is the weather like today?” and it will display the current temperature with visual aid. Then you can ask for an “hourly forcast” and it will provide that information, too. You can also say things like “Wake me up at 6AM”, “Find me a great Greek restaurant in Palo Alto”, “Give me directions to Hoover Tower”, and “Schedule lunch at Friday on noon with John Smith” and Siri will answer you intelligently. It will access the clock app to set an alarm; it will search the ‘Net for Greek restaurants and sort them by Yelp customer ratings; it will launch Maps and provide directions; and it will look into your calendar and create events for you (if there’s an event that clashes with the new one you’re attempting to make, Siri will inform you about this and ask if you want to reschedule one of them). And the hands-free interaction doesn’t end there. Siri has access to many of the apps preloaded on the 4S. You can make Siri read aloud your text messages and emails and it’s also integrated with Reminders, Safari (“Search Wikipedia for Neil Armstrong”) and Wolfram Alpha’s database (“Define mytosis”). An information pane inside the Siri interface will provide users with a list of prompts they can use. And when you ask Siri “Who are you?” it’ll answer “I am a humble personal assistant.” Ha, try it! It also does dictation; a new mic icon is now part of the virtual keyboard. Siri is an iPhone 4S exclusive, and it works over WiFi and 3G. At launch it’ll remain in beta and support English, French, and German; Apple promises over time additional languages and services will be added.

The iPhone 4S, which will ship with iOS 5 and iCloud services, releases October 14 and is now available for preorder. It’ll sell in black and white flavors at the following price points: 16GB: $199, 32GB: $299, 64GB: $399, all with new two-year contracts of course. Additionally, Sprint joins AT&T and Verizon Wireless to become a carrier of the iPhone. (Note that the iPhone 4 will continue to sell at a new low price point of $99 (8GB) and the iPhone 3GS (8GB) can be picked up at no cost. When the 4S ships on the 14th it’ll release in the US, Canada, Austrailia, the UK, France, Germany, and Japan; on the 28th it’ll make it’s way to 22 more countries and by December 2011 it’ll sell in over 70 countries and with over 100 carriers. Apple claims this’ll be the fastest rollout ever for an iPhone.

iOS 5, iCloud, and iPods after the break. Continue reading Apple announces iPhone 4S, refreshed iPods, & provides release date for iOS 5 & iCloud

Apple refreshes MacBook Air, Mac mini & 27-inch display

A couple months after updating the MacBook Pros, Apple has gone ahead and reinvigorated their MacBook Air and Mac mini products. The thin-and-light ultraportable notebook now boasts faster Intel Core i5 and i7 processors, the high-speed Thunderbolt I/O port, and a backlit keyboard. The 11-inch model is available in two customizable SKUs. The base $999 model packs a 1.6GHz dual-core Intel Core i5 processor, 2GB of memory, 64GB of flash storage, and Intel HD Graphics 3000. The $1,199 model upgrades the memory to 4GB and the flash storage to 128GB. Moving along to the 13-inch model, two additional SKUs are offered. The $1,299 model features a 1.7GHz dual-core Intel Core i5 processor, 4GB memory,128GB flash storage, and Intel HD Graphics 3000. The $1,599 model upgrades the flash storage to 256GB. Certain models can be customized to feature Intel Core i7 processors (up to 1.8GHz) and upgraded flash memory (up to 256GB). The new incredibly thin MacBook Air measures 0.11-inches at its thinnest point and 0.68-inches at its thickest. Apple claims it is is up to twice as fast as the previous generation thanks to the upgraded Intel processors. The 11-inch model (at 2.38 pounds) provides up to 5 hours of battery life, while the 13-inch model  (2.96 pounds) offers up to 7 hours of battery life. It comes with a full size backlit keyboard and an improved glass Multi-Touch trackpad. Ports include MagSafe for power, 2 USB 2.0, headphone jack, Thunderbolt, and an SD Card slot (on the 11-inch model only). WiFi 802.11n and Bluetooth 4.0 are included; the USB Ethernet Adapter ($29) can be purchased separately. Note that the $999 MacBook Air is the base laptop Apple offers today; the white plastic MacBook has been discontinued.

Like the newly enhanced MacBook Air, the Mac mini is speedier and packs Intel Core i5 and  i7 processors and the Thunderbolt port. Additionally, graphics can be upgraded to AMD Radeon HD. Three SKUs are offered. The base $599 model comes with 2.3GHz dual-core Intel Core i5 processor, 2GB memory, 500GB hard drive, and Intel HD Graphics 3000. The $799 model upgrades the processor to 2.5GHz dual-core Intel Core i5, the memory to 4GB, and the graphics to AMD Radeon HD 6630M. These two SKUs can be customized to feature upgraded memory (up to 8GB) and hard drive space (up to 750GB); the pricier SKU can be configured with a 2.7GHz dual-core Intel Core i7. The third and final SKU is the Mac mini with Lion Server and its specs include: 2.0GHz quad-core Intel Core i7, 4GB memory, Dual 500GB 7200-rpm hard drives, and Intel HD Graphics 3000 for $999; memory and hard drive capacities can be upgraded. Ports include Gigabit Ethernet, Firewire 800, HDMI, Thunderbolt, 4 USB 2.0, SDXC card slot, and audio in/out. WiFi 802.11n and Bluetooth 4.0 included. Notice that I haven’t mentioned anything about the Superdrive; that’s because Apple’s decided not to include a CD/DVD drive in the new Mac mini. A bold move if you ask me. BYO keyboard, mouse, and display.

Speaking of displays, in addition to updating their computers Apple has also given their Cinema Display a minor refresh. The newly branded 27-inch Thunderbolt Display features the 16:9 edge-to-edge glass design, a 2560 x 1440 resolution with IPS technology (that is, an ultra wide 178 degree viewing angle), and it’s the world’s first display to include the Thunderbolt I/O port. The display also includes includes a built-in FaceTime HD video camera for video conferencing, a 2.1 speaker system for high quality audio, an integrated MagSafe charger to keep Mac notebooks charged, three USB 2.0 ports, one FireWire 800 port, and one Gigabit Ethernet port. The cost is $999.

All three products–the MacBook Air, Mac mini, and Thunderbolt Display–are all available today. The new computers come preinstalled with Apple’s latest and greatest operating system Mac OS X Lion. Get a closer look at everything in the galleries below. Official PR sits after the break.



[Via Apple] Continue reading Apple refreshes MacBook Air, Mac mini & 27-inch display

Apple refreshes iMac with Intel quad-core processors, next-gen AMD graphics, and Thunderbolt

This week Apple temporarily shut down their online shop and when it came back it was freshly stocked with the brand new iMac. Just like the last product refresh, things look the same on the outside. On the inside, however, Apple has raised the bar for the all-in-one package. The new iMac features “Sandy Bridge” Intel quad-core processors across the line, next-gen AMD graphics, and it joins the MacBook Pro in sporting the speedy Thunderbolt port. Pricing starts at $1,199 for the base 21.5-incher and $1,699 for the 27-inch model.

Hop on after the break for the full rundown.

Continue reading Apple refreshes iMac with Intel quad-core processors, next-gen AMD graphics, and Thunderbolt

Apple rewards MacBook Pro line a deserved refresh

It has been close to a year since Apple rejuvenated its MacBook Pro line of laptops with fresh processors and graphics chips. This go around the engineering team decided not to change the lappy’s aesthetics but instead upgrade only the internals. Neatly hidden inside the aluminum unibody MBPs are Intel’s latest Core i5 and Core i7 “Sandy Bridge” dual/quad-core processors, Intel HD Graphics 3000, and AMD’s beefier Radeon HD graphics, depending on the screen size (13, 15, and 17 inches). Take note that Apple has ditched NVIDIA’s mobile graphics cards for AMD’s latest and greatest.

Another new addition to the MacBook Pro lineup is a port called Thunderbolt I/O. Apple teamed up with Intel to invent a rehashed version of the DisplayPort with dual copper wire-based Light Peak technology; it doubles as a video out port and a way to transfer data with speeds up to 10 gigabits per second. For comparison’s sake, Thunderbolt can move data to and from peripherals up to 20 times faster than with USB 2.0 (480 Mbps) and more than 12 times faster than with FireWire 800. It also happens to best Intel’s next-gen USB 3.0 which promises to reach speeds of up to 5 Gbps. With existing adapters Thunderbolt can support all kinds of throughput including DisplayPort, DVI, HDMI, and VGA; Mini DisplayPort support is native. Thunderbolt can daisy-chain up to six peripherals; and speaking of which LaCie and Promise are currently developing Thunderbolt-ready RAID arrays and high capacity external hard drives. Though the MBPs are the first products to include the Thunderbolt port, Intel expects other manufacturers to build it into their computers by early 2012. It’ll be interesting to see if Apple can pioneer the adoption of yet another new display/transfer port. They did it with FireWire way back when, so we’ll see. With Intel on board, they’ve got a fighting chance.

New processors, graphics, Thunderbolt I/O, higher capacity hard drives, and an improved FaceTime 720p HD camera find their way into the refreshed MacBook Pros. Hop after the break to find a full rundown of the new 13, 15, and 17-inchers, including specifications and price. They are all available to customize and purchase today.

[Via Apple]

Continue reading Apple rewards MacBook Pro line a deserved refresh