Tag Archives: profit and revenue

Apple reports 2010 Q1 earnings: $3.38b profit, Macs up 33%, iPods down 8%, iPhone sales double

Apple recently announced their first quarter financial results and per usual, they made quite a hefty profit.  $3.38 billion to be exact (or $3.67 profit per share).  They brought in revenues of $15.68 billion.  Note that these numbers are up from last quarter’s profit of $2.26 billion on $11.88 billion in revenue.  More to the point, this is the best quarter they have ever had.  Let’s break it down by product: Apple sold 3.36 million Macs (representing a 33 percent unit increase over the year-ago quarter), 8.7 million iPhones (representing 100 percent unit growth), and 21 million iPods (representing an eight percent unit decline).  No surprise there; iPod sales have been declining for some time now.  Note that this decline factors general iPod sales; iPod touch sales were up 55 percent.

According to the earnings PR, “The new products we are planning to release this year are very strong, starting this week with a major new product that we’re really excited about.”  *Cough–Apple Tablet–cough.*  Sorry, I was just clearing my throat.  Might as well throw in a possibility of seeing the next iLife, iPhone OS 4.0, and maybe even witness AT&T’s iPhone exclusitivity fall by the wayside to Verizon.  Remember to check back here tomorrow night for all Apple announcements.

Every quarter seems to surpass the last financially for Apple.  With Steve Jobs at the helm, what else more could you expect?  The man is an inspiration, and his company is his vision.  “Apple at the core, its core value, is that we believe that people with passion can change the world for the better.”  Watch as Steve Jobs (in shorts!) motivates the industry in a video captured about ten years ago when he returned to Apple.

[Via Apple; Engadget; Gizmodo]

Apple: What recession?

Today Apple held their fiscal 2009 thrid quarter conference call with investers and analysts.  Apparently Apple had the “best non-holiday quarter [in terms of] revenue and earnings.”  From their official press release:

The Company posted revenue of $8.34 billion and a net quarterly profit of $1.23 billion, or $1.35 per diluted share. These results compare to revenue of $7.46 billion and net quarterly profit of $1.07 billion, or $1.19 per diluted share, in the year-ago quarter. Gross margin was 36.3 percent, up from 34.8 percent in the year-ago quarter. International sales accounted for 44 percent of the quarter’s revenue.

Apple admitted that “we expect traditional MP3 players (read: iPod classic, nano, and shuffle) to decline over time as we cannibalize ourselves.”  Basically, Apple points out here that all iPod models (except for the touch) are “walking dinosaurs.”  Apple sees the iPod touch and iPhone continuing to dominate the market well into next year, while the traditional iPods will continue to decline in sales.  More from the offiicial press release:

The Company sold 10.2 million iPods during the quarter, representing a seven percent unit decline from the year-ago quarter. Quarterly iPhones sold were 5.2 million, representing 626 percent unit growth over the year-ago quarter.

If you’re wondering about Mac sales: Apple sold 2.6 million Macintosh computers during the quarter, representing a four percent unit increase over the year-ago quarter.

Other notable mentions include…Apple on its relationship with AT&T: “I think it’s an excellent relationship and we’re very happy with it.” …Apple on the netbook rumors: “At this point we don’t see a way to build a great product for this $399, $499…for this kind of pricepoint unit. Some customers, maybe many customers buying these become disappointed and disenchanted buying these.”  …Apple on the recent tablet rumors: “…without discounting anything for the future, I think most customers buying a portable want a full-featured notebook.”  And “many people won’t be happy” with the crappy experience of a netbook, so Apple is “only going to play in something that’s very innovative that we’re very proud of.”

The title of the official press release summarizes it best: Apple Reports Third Quarter Results – Best Non-Holiday Quarter Revenue and Earnings in Apple History.  Way to go, Apple!

[Via Apple; Engadget; quotes from Gizmodo]