Tag Archives: progamming

ESPN & Discovery to broadcast first 3D programming

In addition to the 3D programming DirecTV promises to bring this year, ESPN and Discovery have stepped up to the plate with plans to share 3D broadcasts of their own content.

On June 11 ESPN will launch a brand new channel appropriately called “ESPN 3D” and will air their first 3D broadcast with a World Cup soccer match.  According to USA Today: “ESPN 3D expects to showcase at least 85 live sporting events during the first year. There’ll be no reruns initially, so the network will be dark when there’s no 3D event. Among other events planned for 3D broadcast: the Summer X Games (extreme sports), NBA games, college basketball and college football.”

Discovery, Sony, and IMAX have joined forces to broadcast the world’s first 24/7 dedicated 3D TV network.  Discovery was the first to bring a 24/7 basic cable HD channel in 2002, so this all makes sense, right?  The trifecta plans to switch on such a channel sometime in 2011.  Bummer, I know.  At least we’ll have ESPN 3D to whet our appetite before we immerse ourselves into wild documentaries.

And remember kids–in order to watch HD 3D programming you are required to go out and purchase a compatible TV set along with those pesky glasses.  Expect the first wave of 3D-enabled TV sets to hit stores this spring.

[Via USA Today; Engadget, here & here]