Tag Archives: re-brand

Radio Shack to officially become ‘The Shack’

August 5, 2009News, TechnologyRadio Shack, re-brand, retail, retail store, The ShackScott Meisner

And that’s wack! The rumors are true, people. Radio Shack is officially undergoing a branding make-over to become The Shack. “Hey bro, I’m heading to The Shack.” I know, it sounds like the name of a whore house, right? Anyway, the change is happening during a massive celebration taking place in New York and San Fransisco at the same time. The “Shack Summer Netogether” runs from August 6th-8th and will feature two 17-foot laptops that will be live streaming from each other across the country. I’ll be damned if this rebranding actually helps the sinking ship that is Radio Shack. With Best Buy eating away at the competition (RIP Comp USA), The Shack has little chance at surviving this game for much longer.

[Via Gizmodo]

Radio Shack to become “The Shack?”

August 2, 2009Images, News, TechnologyRadio Shack, re-brand, The ShackScott Meisner

Today Engadget reported that all signs point to a Radio Shack re-branding on the horizon. They recovered an image that came from an in-store terminal, and a tipster informed them “that in-store signs will reflect the change this week, and storefront signage will begin to be reworked as “The Shack” sometime later this year.” Additional information was uncovered about this at the Radio Shack Wiki page: the switch will take place “in San Francisco and New York featuring ’14 foot tall laptops’ streaming the images from their webcams from one city to the other, live music in both locations, as well as television coverage of the event.” Concrete evidence can be found at this new Radio Shack webpagethat sports the new name. Hmm, Radio Shack to The Shack. I guess it makes sense they are changing the name; radios are definitely not the hot tech item of the day anymore. Still, I don’t know if I’d like to refer to a storefront as ‘The Shack;’ It just doesn’t sound right.

[Via Engadget]

Nickelodeon to unveil new logo

July 31, 2009Images, News, Televisionanniversary, logo, Nick, Nickelodeon, re-brand, splat, updateScott Meisner

Nickelodeon’s “splat” logo, first introduced in 1984, is going to be replaced this fall by a brand new logo that will provide a fresher look for the kids’ television network. The decision to give new life to the aging Nickelodeon logo came about after all the Nickelodeon channel logos were placed on a single business card. Other Nick channels include Nick at Nite, Nicktoons, Nick Jr. (formerly Noggin) and TeenNick (formerly the N). According to Cyma Zarghami, president of Nick and MTV Networks’ Kids and Family Group, “We wanted to clean it [the logo] up and allow Nick to be the stamp on all of these channels. In asking ourselves if everything could live under the splat, we decided that the splat was dated. It just couldn’t be done in a streamlined way.” With the celebration of Nickelodeon’s 30th anniversary this fall, the company “felt like this was the year (for an update).” Not only will the Nickelodeon logo be changed, but all Nickelodeon channels will for the very first time include the word ‘Nick’ in it. RIP, splat. What do you think the new Nickelodeon logo should look like?

[Via Variety]