Tag Archives: sales

Apple reports first quarterly revenue decline in 13 years

On April 26, Apple reported its 2016 second quarter financial results, and for the first time in 13 years, it is facing a decline in quarterly revenue. We’re so used to seeing record revenues from Tim Cook’s company, but you cannot deny that you didn’t see this coming. A quick look at the numbers will shine a light on where this inevitable slump sprouted from.

Apple posted a quarterly revenue of $50.6 billion and record quarterly net profit of $10.5 billion. Compare this to one year ago, that’s down from revenue of $58 billion and net profit of $13.6 billion. Says CEO Tim Cook in a press release: “Our team executed extremely well in the face of strong macroeconomic headwinds. We are very happy with the continued strong growth in revenue from Services, thanks to the incredible strength of the Apple ecosystem and our growing base of over one billion active devices.”

iPhones took a hard hit this quarter, with 51.2 million units sold, compared to 61.2 million in the year-ago quarter. iPads also went on a noticeable decline, with 10.3 million units sold, compared to 12.6 million. Same story for Mac, with 4 million units sold, compared to 4.6 million. Across the board, as you can clearly see, Apple had a tough time living up to its record-breaking numbers this quarter across all three of its major product categories including phones, tablets, and computers.

Now, there is a bright spot among this dour news, and you’ll find it in a category Apple calls Other Products. Though Apple does not report units sold for iPod, Apple TV, and Apple Watch, it does share the overall revenue those products accumulated in the quarter. Other Products amassed $2.2 million in Q2 ’16, up from Q2 ’15’s $1.7 million. In addition, and as Cook mentioned in his quote, Apple’s Internet-connected Services sector (read: iTunes & App Stores, Apple Music) is also on the rise reaching $6 million in revenue, up from the year-ago quarter’s $5 million.

Despite the optimism there, however, Apple’s stock dropped some points following news of the overall quarterly revenue decline. With Apple’s Wordwide Developer’s Conference (WWDC) around the corner, here’s to hoping the tech giant (and still the world’s most valuable company) has some exciting announcements up its sleeve (iPhone 7? iOS 10? The shrouded in mystery Apple Car?) to pick up some forward momentum!

Looking ahead to the third fiscal quarter of 2016, Apple CFO Luca Maestri expects revenue between $41 billion and $43 billion.

[Via Apple]

Apple squeaks out record 2016 Q1 results, braces for revenue decline

On January 26, Apple reported its 2016 first quarter financial results. Apple posted a record quarterly revenue of $75.9 billion and record quarterly net profit of $18.4 billion. Compare this to one year ago, that’s up from revenue of $74.6 billion and net profit of $18 billion. Says CEO Tim Cook in a press release: “Our team delivered Apple’s biggest quarter ever, thanks to the world’s most innovative products and all-time record sales of iPhone, Apple Watch and Apple TV. The growth of our Services business accelerated during the quarter to produce record results, and our installed base recently crossed a major milestone of one billion active devices.”

It was another “record quarter” for Apple, but there were some startling yet inevitable declines across its product sales. Let’s break it down by product category and then discuss. Apple sold 74.8 million iPhones in the quarter (compared to 74.5 million in the year-ago quarter); 16.1 million iPads (compared to 21.4 million); and 5.3 million Macs (compared to 5.5 million). As for iPod, Apple TV, and Apple Watch, the company stuffs these products into a single category called Other Products and does not disclose how many units of each were sold. However, what we do know is that this division accounted for $4.4 billion of Apple’s revenue this quarter (compared to 2.7 million in the year-ago quarter).

A quick look at those numbers and you’ll come to realize that Apple’s finally hitting a plateau with its innovative product lineup. The iPhone is the company’s most profitable product today, and yet its sales were up just 0.4 percent compared to last year’s first quarter results. The iPad and Macs didn’t fare so well either. Tablet sales dropped 25 percent compared to last year, and computer sales went south by 4 percent. Apple CFO Luca Maestri addresses these significant slumps when predicting 2016’s second fiscal quarter revenue to fall between $50-$53 billion; if that happens, it would mark a year-over-year decline in revenue for the company for the first time in 13 years.

It isn’t all bad news for (still) one of the most profitable companies in the world. Apple’s touting a 63 percent jump in sales in its Other Products category that now includes hot holiday gifts like the new-and-improved Apple TV and Apple Watch. In addition, its Internet-connected Services jumped 27 percent year-over-year; iTunes, the App Stores, and Apple Music helped rake in $6.1 billion in revenue this quarter.

Despite the declines due to “the overall [economic] malaise in virtually every country in the world” and in particular the economic “softness” in China, Tim Cook is bullish on Apple’s future. With an active install base of 1 billion devices (that is iPhone, iPad, Mac, iPod touch, Apple TV and Apple Watch devices that have been engaged in Apple’s services within the past 90 days) and strong customer service and retention rates that are “second to none” in the industry, Cook is unwavering in his belief that Apple will continue to grow as new hardware, software, and services will push his company into the future. It’s just a sad thought knowing that the next quarter will likely be the first one in awhile we won’t be calling a new record.

[Via Apple; Engadget 1, 2; Deadline]

Apple reports 2015 Q4 results: $51.5 billion revenue & $11.1 billion net profit

On October 27, Apple reported its 2015 fourth quarter financial results. Apple posted a quarterly revenue of $51.5 billion and net profit of $11.1 billion. Compare this to one year ago, that’s up from revenue of $42.1 billion and net profit of $8.5 billion. Says CEO Tim Cook in a press release: “Fiscal 2015 was Apple’s most successful year ever, with revenue growing 28% to nearly $234 billion. This continued success is the result of our commitment to making the best, most innovative products on earth, and it’s a testament to the tremendous execution by our teams. We are heading into the holidays with our strongest product lineup yet, including iPhone 6s and iPhone 6s Plus, Apple Watch with an expanded lineup of cases and bands, the new iPad Pro and the all-new Apple TV which begins shipping this week.”

Now let’s break it down by product category. Apple sold 48 million iPhones in the quarter (compared to 39.2 million in the year-ago quarter); 9.8 million iPads (compared to 12.3 million); and 5.7 million Macs (compared to 5.5 million). As for iPod, Apple TV, and Apple Watch, the company stuffs these products into a single category called Other Products and unfortunately does not disclose how many units of each were sold. However, what we do know is that this division accounted for $3 billion of Apple’s revenue this quarter (compared to 1.9 million in the year-ago quarter).

Looking ahead to the first fiscal quarter of 2016, Apple CFO Luca Maestri expects revenue between $75.5 billion and $77.5 billion.

[Via Apple]

Apple reports 2015 Q3 results: $49.6 billion revenue & $10.7 billion net profit

On July 21, Apple reported its 2015 third quarter financial results. Apple posted a record quarterly revenue of $49.6 billion and net profit of $10.7 billion. Compare this to one year ago, that’s up from revenue of $37.4 billion and net profit of $7.7 billion. Says CEO Tim Cook: “We had an amazing quarter, with iPhone revenue up 59 percent over last year, strong sales of Mac, all-time record revenue from services, driven by the App Store, and a great start for Apple Watch. The excitement for Apple Music has been incredible, and we’re looking forward to releasing iOS 9, OS X El Capitan and watchOS 2 to customers in the fall.”

Now let’s break it down by product category. Apple sold 47.5 million iPhones in the quarter (compared to 35.2 million in the year-ago quarter); 10.9 million iPads (compared to 13.3 million); and 4.8 million Macs (compared to 4.4 million). As for iPod, Apple TV, and Apple Watch, the company stuffs these products into a single category called Other Products and unfortunately does not disclose how many units of each were sold. However, what we do know is that this division accounted for $2.6 billion of Apple’s revenue this quarter.

Interested in how Apple Watch performed out of the gate? The company’s not sharing exact figures, but in an interview with The New York Times, Apple CFO Luca Maestri says that “the watch’s sales in its first nine weeks exceeded those of the iPhone and iPad in their first nine weeks of availability.” Also, Maestri informed Engadget during the earning call today that the watch “was responsible for “over 100 percent” of the “Other Product” category’s growth in the quarter and offset any losses from iPod and accessory sales.”

Looking ahead to the fourth fiscal quarter of 2015, Maestri expects revenue between $49 billion and $51 billion.

[Via Apple]

Apple reports ’15 Q2 results: $58 billion revenue & $13.6 billion net profit

On April 27, Apple reported its 2015 second quarter financial results. Apple posted a record quarterly revenue of $58 billion and net profit of $13.6 billion. Compare this to one year ago, that’s up from revenue of $45.6 billion and net profit of $10.2 billion. Says CEO Tim Cook: “We are thrilled by the continued strength of iPhone, Mac and the App Store, which drove our best March quarter results ever. We’re seeing a higher rate of people switching to iPhone than we’ve experienced in previous cycles, and we’re off to an exciting start to the June quarter with the launch of Apple Watch.”

Now let’s break it down by product category. Apple sold a record 61 million iPhones in the quarter (compared to 43.7 million in the year-ago quarter); 12.6 million iPads (compared to 16.4 million); and 4.6 million Macs (compared to 4.1 million). Apple does not specifically disclose sales figures for the iPod and Apple TV. As for the recently released Apple Watch, it’s too early to tell, but you can expect Cook and co. to share numbers in the upcoming third quarter.

Looking ahead to the third fiscal quarter of 2015, Apple CFO Luca Maestri expects revenue between $46 billion and $48 billion.

In related Apple news, Cook confirmed during the earnings conference call that Best Buy stores will (finally) support Apple Pay later this year. Also, if you’re a Discover cardmember, you will be able to get in on the Apple Pay fun this fall.

[Via Apple; Engadget; BusinessWire]

Apple reports ’15 Q1 results: $74.6 billion revenue & $18 billion net profit

On January 27, Apple reported its 2015 first quarter financial results. Apple posted a record quarterly revenue of $74.6 billion and net profit of $18 billion. Compare this to one year ago, that’s up from revenue of $57.6 billion and net profit of $13.1 billion. Says CEO Tim Cook: “We’d like to thank our customers for an incredible quarter, which saw demand for Apple products soar to an all-time high. Our revenue grew 30 percent over last year to $74.6 billion, and the execution by our teams to achieve these results was simply phenomenal.”

Now let’s break it down by product category. Apple sold a record 74.5 million iPhones in the quarter (compared to 51 million in the year-ago quarter); 21.4 million iPads (compared to 26 million); and 5.5 million Macs (compared to 4.8 million). iPod sales surely declined as they do every year these days, and the company no longer discloses specifically how many units from this product line are sold.

Up to now, consumers have only privy to a somewhat large release window regarding the highly anticipated Apple Watch. In atypical Apple fashion, Cook narrowed that timeframe down to a specific launch month to eager reporters on an earnings conference call. The Apple Watch, previously pegged for an “early 2015” release, will hit the market in April.

Looking ahead to the second fiscal quarter of 2015, Apple CFO Luca Maestri expects revenue between $52 billion and $55 billion.

Update: APPL stock is soaring following the release of these record results. That’s more than likely because of the unexpectedly high $74.6 billion revenue. At the end of last quarter, CFO Maestri expected revenue between $63.5 billion and $66.5 billion. The company undershot, and the market is currently respecting it for that.

 

[Via Apple]

Apple reports 2014 Q4 results: $42.1 billion revenue & $8.5 billion net profit

On October 20, Apple reported its 2014 fourth quarter financial results. Apple posted a record quarterly revenue of $42.1 billion and net profit of $8.5 billion. Compare this to one year ago, that’s up from revenue of $37.5 billion and net profit of $7.5 billion. Says CEO Tim Cook: “Our fiscal 2014 was one for the record books, including the biggest iPhone launch ever with iPhone 6 and iPhone 6 Plus. With amazing innovations in our new iPhones, iPads and Macs, as well as iOS 8 and OS X Yosemite, we are heading into the holidays with Apple’s strongest product lineup ever. We are also incredibly excited about Apple Watch and other great products and services in the pipeline for 2015.”

Now let’s break it down by product category. Apple sold 39.3 million iPhones in the quarter (compared to 33.8 million in the year-ago quarter); 12.3 million iPads (compared to 14.1 million); and 5.5 million Macs (compared to 3.8 million). iPod sales continue to decline; Apple reports 2.6 million units sold, down 24 percent from the year-ago quarter.

Looking ahead to the first fiscal quarter of 2015, Apple CFO Luca Maestri expects revenue between $63.5 billion and $66.5 billion.

[Via Apple]

Apple reports 2014 Q1 earnings: $13.1b profit on $57.6b revenue

On January 27 Apple reported its 2014 first quarter financial results. Apple posted a record $13.1 billion profit on $57.6 billion in revenue. Compare this to one year ago, that’s the same $13.1 billion profit and up on $54.5 billion in revenue. Says CEO Tim Cook: “We are really happy with our record iPhone and iPad sales, the strong performance of our Mac products and the continued growth of iTunes, Software and Services. We love having the most satisfied, loyal and engaged customers, and are continuing to invest heavily in our future to make their experiences with our products and services even better.”

Now let’s break it down by product category. Apple sold a record 51 million iPhones in the quarter (compared to 47.8 million in the year-ago quarter); a record 26 million iPads (compared to 22.9 million); and 4.8 million Macs (compared to 4.1 million). iPod sales continue to decline at a steady rate.

Looking ahead to the second fiscal quarter of 2014, Apple CFO Peter Oppenheimer expects revenue between $42 billion and $44 billion.

[Via Apple]

Xbox One launches today

Exactly one week after Sony let loose PS4, Microsoft is replacing its aging console with Xbox One. And just like PS4’s release, gamers can expect a Day One patch to get the system working at full capacity and a brand new SmartGlass app for all your Xbox on-the-go and wireless slinging needs. Download the app today at iTunes and Google Play Store. Brush up on the hardware’s launch titles here.

The house that Bill Gates built is pimping their Xbox 360 successor to be the “one” stop destination for all your entertainment needs; for example, with its HDMI IN port you can run your cable box through the console and watch live TV while you’re gaming. It’s all exciting stuff but how will the new Xbox fare against the new PlayStation, a next-gen console that Sony built with hard-core gamers in mind first and entertainment needs later. Time, as they say, will tell.

So what are you waiting for? Jump ahead.

Update: Microsoft confirms that the Xbox One launch “was the biggest launch in Xbox history, with more than one million consoles sold through worldwide in less than 24 hours – surpassing day one Xbox 360 sales and setting a new record for Microsoft.”

“We are humbled and grateful for the excitement of Xbox fans around the world,” said Yusuf Mehdi, Corporate Vice President of Marketing and Strategy at Xbox. “Seeing thousands of excited fans lined up to get their Xbox One and their love for gaming was truly a special moment for everyone on the Xbox team. We are working hard to create more Xbox One consoles and look forward to fulfilling holiday gift wishes this season.”

PlayStation 4 launches today

The next generation of gaming has finally arrived. Sony launches PlayStation 4 today, November 15. Whether you preordered the sleek, black console months ago or if you’re waiting on line at a retailer, the PS4 is ready for action right out of the box. However, you should note that the system requires a Day 1 update that activates many features such as the ability to log into the PlayStation Network and play Blu-ray movies; so make sure your Internet connection is running smoothly! Also, don’t forget that Sony has pushed out a PlayStation App available for free in the iTunes App Store and Google Play Store; it’s similar to Microsoft’s Xbox app in that it allows you to control the console’s menus, view your profile and trophies, and receive game notifications and invitations. One cool feature is that you can browse the PS Store on the go, download a full game and have it pushed to your PS4 so it’s ready to play when you get home.

A revealing video sits after the break. We’ve seen bits and pieces of PS4’s user interface, but now on launch day Sony is ready to dive in and show off some of the UI’s nooks and crannies. The nine minute clip previews the PlayStation Dynamic Menu (which replaces PS3’s Xross Media Bar) as well as a redesigned PlayStation Store.

So what are you waiting for? Greatness awaits.

Update: Two days after the PS4’s launch date, the company announced that it sold 1 million units during the first 24 hours after it became available on November 15 in the United States and Canada.

“PS4 was designed with an unwavering commitment to gamers, and we are thrilled that consumer reaction has been so phenomenal,” said Andrew House, President and Group CEO at Sony Computer Entertainment. “Sales remain very strong in North America, and we expect continued enthusiasm as we launch the PlayStation 4 in Europe and Latin America on November 29. We are extremely grateful for the passion of PlayStation fans and thank them for their continued support.” Continue reading PlayStation 4 launches today

Apple reports 2013 Q4 earnings: $7.5b profit on $37.5b revenue

On October 28 Apple reported its third quarter financial results. Apple posted a $7.5 billion profit on $37.5 billion in revenue. Compare this to one year ago, that’s down from a profit of $8.2 billion and slightly up on $36 billion in revenue. Says CEO Tim Cook: “We’re pleased to report a strong finish to an amazing year with record fourth quarter revenue, including sales of almost 34 million iPhones. We’re excited to go into the holidays with our new iPhone 5c and iPhone 5s, iOS 7, the new iPad mini with Retina Display and the incredibly thin and light iPad Air, new MacBook Pros, the radical new Mac Pro, OS X Mavericks and the next generation iWork and iLife apps for OS X and iOS.”

Now let’s break it down by product category. Apple sold 33.8 million iPhones in the quarter (compared to 26.9 million in the year-ago quarter); 14.1 million iPads (compared to 14 million); and 3.8 million Macs (compared to 4.6 million). iPod sales have declined year after year ever since the introduction of the iPhone, and interestingly Apple is no longer reporting how many units sold in this product department.

Looking ahead to the first fiscal quarter of 2014, Apple CFO Peter Oppenheimer expects revenue between $55 billion and $58 billion.

[Via Apple]

Apple sets new iPhone record, outs updated iMacs

Apple released the iPhone 5s and iPhone 5c on September 20 and just three days later it sold a record-breaking nine million of these new handsets. Also, more than 200 million iOS devices are now running Apple’s newly redesigned mobile operating system iOS 7, making it the fastest software upgrade in history.

“This is our best iPhone launch yet―more than nine million new iPhones sold―a new record for first weekend sales,” said Apple CEO Tim Cook in a statement. “The demand for the new iPhones has been incredible, and while we’ve sold out of our initial supply of iPhone 5s, stores continue to receive new iPhone shipments regularly. We appreciate everyone’s patience and are working hard to build enough new iPhones for everyone.”

Elsewhere, Apple has updated its iMac lineup with fourth generation Intel “Haswell” quad-core processors, new graphics, next generation WiFi, and faster PCIe flash storage options. The entry-level 21.5-inch iMac features a 2.7 GHz quad-core Intel Core i5 processor and new Iris Pro graphics for improved integrated graphics performance. The high-end 21.5-inch model and both 27-inch models feature quad-core Intel Core i5 processors up to 3.4 GHz and NVIDIA GeForce 700 series graphics with twice the video memory and up to 40 percent faster performance than the previous generation. Customers can also upgrade to quad-core Intel Core i7 processors up to 3.5 GHz and NVIDIA GeForce GTX 780M series graphics with up to 4GB of video memory. Also, the iMacs now support 802.11ac WiFi that promises performance that is up to three times faster than the previous generation. The iMacs also support speedier PCIe-based flash storage that makes Fusion Drive and all-flash storage options up to 50 percent faster than before.

“iMac continues to be the example that proves how beautiful, fast and fun a desktop computer can be,” said Philip Schiller, Apple’s senior VP of Worldwide Marketing. “Inside its ultra-thin aluminum enclosure, the new iMac has the latest Intel processors, faster graphics, next generation 802.11ac Wi-Fi and faster PCIe flash storage.”

[Via Apple 1, 2]