Dentsu London, the design studio that brought us iPad light painting, teamed up with photographer Linden Gledhill to produce an amazing array of “sound sculptures” to promote Canon’s line of PIXMA color printers. Gledhill used a Canon 5D Mark II to capture these “dancing droplets of paint in extreme detail as they react to sound waves.” How’d they do it?
The ‘colour sculptures’ were created by stretching a balloon over a speaker to form a membrane. A few drops of paint were then placed in the centre of the balloon and a single sharp note was played through the speaker, causing the paint to erupt for just a fraction of a second. We experimented with different instruments, frequencies and volumes, which each had an effect on the formations.
The color droplet experimentation resulted in beautiful imagery and video. Look in the gallery below to see the makeshift rig and a handful of pictures; after the break you’ll find video of the droplets in super slo-mo action (5,000 frames-per-second slow) and a behind-the-scenes peek into how it was executed. Head over to Dentsu London’s Flickr and YouTube pages for more content.
Check out this Pedigree Dogs advertisement shot in super slo-mo, 1000 frames per second. Shot by Jordan Kretchmer.
[Thanks, Tim S.]
For an ad campaign, Sony Australia launched a PS3 into a Sony Bravia LCD television at 50 mph. And it was all caught on tape in glorious slow-mo.