A lonely desk toy longs for escape from the dark confines of the office, so he takes a cross country road trip to the Pacific Coast in the only way he can – using a toy car and Google Maps Street View.
Address Is Approximate is produced by director Tom Jenkins of London-based commercial production company The Theory. The stop-motion animation short, shot with a Canon 5D Mark II, quickly went viral and has garnered over 1.8 million views in fifteen days. The story it tells is so simple yet unbelievably captivating. And the idea of taking inanimate objects for a “drive” cross country in front of a computer monitor using Google Maps is utterly ingenious. In case you’re wondering, the soothing track that plays throughout is “Arrival of the Birds” by The Cinematic Orchestra.
The clip was a pet project for Jenkins who was recently signed to the talent agency WME with his partner Simon Sharp. Hopefully this means that we can expect more from Jenkins in the future, perhaps on the feature side of things.
Today Google dipped its paws into the art industry. Art Project is “a unique collaboration with some of the world’s most acclaimed art museums to enable people to discover and view more than a thousand artworks online in extraordinary detail.” In short, over the past 18 months Google’s traveled to 17 art museums around the world and captured super high resolution images of famous artworks. Now online users can take 360 degree tours of individual galleries using the same Street View click, zoom, and pan techniques most are used to using when navigating Google Maps. Google hit up many world renowned museums including The Metropolitan Museum of Art, MoMA, State Tretyakov Gallery, and Van Gogh Museum. And check this: each of the 17 museums hand-picked one piece of artwork to be photographed using gigapixel technology; these super super high definition selections contain around 7 billion pixels allowing users to explore them in extreme detail. For example, the people hidden behind the tree in Ivanov’s ‘The Apparition of Christ to the People’ suddenly become visible thanks to the gigapixel capture. In addition to browsing the beautiful works of art, Google is enabling users to create their own collections, share them with others, and make them sociable with commenting support.
In anticipation of the Winter Olympic Games in Vancouver, Team Google brings us to Whistler Mountain with Street View. Just like you’d map out how to find a restaurant on Google Maps using Street View to precisely pick out the location, now you can search and explore the icy mountains where this month’s Winter Olympics will take place. Explore the mountains or “get inside the games” with a constantly updating menu system that features Olympic events, medals, venues, and news. Google’s got you covered.