Tag Archives: Super Bowl XLV

This year’s Super Bowl is now the most-watched show, ever

Does that post title sound familiar? Well that’s because you saw it last year right around this time.  Super Bowl XLV attracted 111 million viewers last night, besting last year’s viewership of 106.5 million people to become the most-watched program in TV history. In case you were wondering, the M*A*S*H series finale had already been dethroned by Super Bowl XLIV since it attracted a slightly smaller audience in 1983 (106 million). Super Bowl viewership has climbed every year since 2005 and this year’s marks the fourth consecutive “big game” to set a viewership record. And as Deadline points out, last night FOX became the first network to exceed 100 million viewers (100.9 million) for a night of primetime. Impressive stuff.

And how did the post-Super Bowl Glee episode fare in ratings? Compared to previous years, not that great. Glee garnered 26.8 million viewers, significantly less than what the series premiere of Undercover Boss received last year on CBS (38.7 million). However it did manage to best NBC’s The Office from two years ago (22.9 million). Comparisons aside, this was unmistakably the highest rated Glee episode to date and the most watched scripted series since 2005’s post-Bowl House episode (29 million viewers). Taking a look at the big picture, Glee attracted the third largest audience for a post-Super Bowl scripted series in the past twelve years after a 2006 Grey’s Anatomy (37.9 million) and the aforementioned House ep.

Too bad the commercials and half-time show were nothing to call home about. Needless to say, history was made last night…again.

[Via Deadline]

Super Bowl XLV commercials

This shouldn’t be much of a surprise, but #BrandBowl was trending right next to #SuperBowl in the Twittersphere during the big game today.  While the sports-loving percentage of the country kept their minds focused on the Packers and Steelers, the rest of us admittedly didn’t care so much for the game and instead invested our time in watching the commercials placed neatly between timeouts and end of quarters.  As you know, companies spend millions of dollars for a 30-second spot during the most watched (sporting) event on TV.  So how did they fare this year?  All in all they were alright; nothing wildly spectacular caught my attention but they were definitely some stand outs worth mentioning and watching again.  From beer to cars to Doritos, tech, and movie trailers–it’s all after the break for you to peruse. Continue reading Super Bowl XLV commercials

Black Eyed Peas will rock the Super Bowl halftime show into the future

BEP’s frontman will.i.am confirmed to Rolling Stone that rock-and-roll/future-flow group will perform live at Super Bowl XLV during the halftime show.  “They could have picked anybody…but it says something that they picked us,” will told the magazine.  Not only is this good promotion for the group (The Beginning releases November 30 and a worldwide tour is planned), but it also means I’ll have a reason to tune into the halftime show this year!  Super Bowl XLV will be played in Dallas, Texas on February 6, 2011.

[Via RollingStone]