Cudder continues to support his now nine-month old sophomore release Man on the Moon II with the music video for his anthem “Mr. Rager.” The clip is directed by Jérémie Rozan, founder of the high-end fashion brand Surface to Air. Cudi collaborated with Rozan to design an exclusive limited line of leather jackets. The jackets (which are featured in the video) are now on sale at the flagship Surface to Air retail shop that just opened in NYC’s trendy section Soho. To celebrate Fashion’s Night Out, Razon (and perhaps Cudi) will be on hand at the grand opening of the store tonight where the music video will be screened for those in attendance.

DatNewCudi has the scoop: “The limited edition “thriller” style jackets retail for $1,200 and feature red quilted shoulder pads, internal red pockets, quilted lining, Surface to Air logo on buttons, zips, hot stamped logo on the leather and Red quilted shoulder pads and of course is 100% leather.” Two different vairents called “Fire Jacket” and “Champ Jacket” are part of the initial release. See pics below. And don’t pass over the violent music video above; in it Cudi takes on a fashionable gang. There’s a twist ending and a super cool blink-and-you-miss-it cameo to boot!

Update: Turns out Cudi did show up at Surface to Air last night! Hear him talk about the importance of visuals attached to his music after the break.

[Via DatNewCudi 1, 2, 3] Continue reading Music video: Kid Cudi — “Mr. Rager” (Featuring Surface to Air leather jacket) →