On March 19 Apple released a statement announcing that their “resolutionary” new iPad is the fastest selling slate they’ve sold so far. In just three days–from launch on March 16 to the 19th–Apple sold over three million new iPads.
Apple’s Phil Schiller said this. “The new iPad is a blockbuster with three million sold―the strongest iPad launch yet. Customers are loving the incredible new features of iPad, including the stunning Retina display, and we can’t wait to get it into the hands of even more customers around the world this Friday.”
That Friday, March 23, has come and gone and now the iPad is being sold in an additional 24 countries. No further announcements have been made, but rest assured that the new iPad is doing just fine on the market. Who knows? Maybe the idiom “sells like hotcakes” will one day become “sells like iPads.”
In other news, AT&T has announced that it has set a new single-day record for its iPad sales and activations. Full PR after the break.
‘Call of Duty: Modern Warfare 3’ generates $400 million in 24 hours, bests its predecessors to become biggest entertainment launch of all time
Infinity Ward’s latest first-person shooter Call of Duty: Modern Warfare 3 launched one week ago on November 8 and on that day the game sold over 6.5 million units in North America and the UK generating over $400 million in sales. MW3 is the biggest entertainment launch of all time. Does this all sound familiar to you? Well that’s because this is the third consecutive year that the Call of Duty franchise has set day one launch records across all forms of entertainment. It started in 2009 when Modern Warfare 2 sold 4.7 million copies and generated $310 million in sales; and then it happened again the very next year when Black Ops sold 5.6 million copies and made $310 million.
Activision CEO Bobby Kotick shared his enthusiasm about the franchise’s success in a press release. “We believe the launch of Call of Duty: Modern Warfare 3 is the biggest entertainment launch of all time in any medium, and we achieved this record with sales from only two territories. Other than Call of Duty, there has never been another entertainment franchise that has set opening day records three years in a row. Life-to-date sales for the Call of Duty franchise exceed worldwide theatrical box office for “Star Wars” and “Lord of the Rings,” two of the most successful entertainment franchises of all time.”
Same time, same place next year, people?
Microsoft sells 10 million Kinect sensors, Guinness names it “fastest selling consumer electronics device”
Since landing on store shelves November 4, Microsoft has sold 10 million Kinect sensors worldwide. In addition, Kinect drove significant game sales with more than 10 million standalone Kinect games sold worldwide to date. It’s true–the sensor does come bundled with a free game called Kinect Adventures; but notice that the company specifies so many standalone Kinect games have been sold, so they’re not cheating us with that number. Guinness World Records has stepped in to name Kinect for Xbox 360 the “fastest selling consumer electronics device.” We all saw this feat coming; 1 million sensors were sold during its first 10 days on the market and then over 2.5 million of them were reported to have been sold in 25 days. To say this motion accessory is a wild success is quite the understatement. Sony, your move.
Microsoft has announced a new Kinect-specific update for Xbox 360 owners. Here’s out the makers explain it: “With Avatar Kinect, you can control your avatar’s facial expression, head, and arm movements. As you talk, frown, smile, or scowl, your voice and facial expressions are enacted by your avatar, bringing your avatar to life!” In other words, the update will give you a more detailed level of control over your avatar. Right now the Kinect captures basic movements, such as arm flails, moving side-to-side, jumping, and ducking. With Avatar Kinect, the sensor will be able to recognize a new slate of physical actions. Microsoft is highlighting a virtual hangout where you can meet up with up to seven friends and converse with them using your avatars. You’ll be able to select from 15 virtual environments. Think of it as Wii’s Mii Plaza, except this space will allow for broader interaction (detailed avatar movements performed by you, voice support). Avatar Kinect will hit Xbox 360s later this spring. Look after the break to see it in action.
In related Kinect news… At CES 2011 Microsoft announced that they sold 8 million Kinect sensors worldwide during its first 60 days on the market; they sold 3 million more devices than they had predicted they would during that launch window. More news… In a spring update, Hulu Plus will be joining Netflix, expanding users’ options when it comes to TV and movie content. In addition, the two services will be Kinect-compatible.
In an interview posted on the company’s website, Microsoft’s corporate VP of Mobile Communications Business and Marketing Group Achim Berg spilled that “phone manufacturers sold over 1.5 million [Windows Phone 7] phones in the first six weeks” since the October launch. I added bold formatting there for a reason. This sales figure is not as effective or all that impressive as you might think. Rather than specifying the actual number of devices sold to end users, they are hiding that sales figure and replacing it with the number of units sold to mobile carriers and cell phone retailers. In a word, this is baloney. I mean, this figure is not incorrect; it’s just that it makes it hard for us to genuinely know how well Microsoft is doing with its new mobile OS. Perhaps they are reluctant to revealing the actual number of units sold to customers because that number isn’t as high as they expected. But Berg’s words counter that logic; he says, “Sales are ramping well as our reputation is growing for offering users a unique experience and are in line with our expectations – especially when compared to other new platform introductions.” So why not tell us like it is? Oh well, all we can do is sit and wait for a celebratory Microsoft press release to help us make sense of the massive 60 carriers/over 30 countries WP7 launch.
Apple let out a press release yesterday excitedly stating that “it expects sales of its new Apple TV to top one million units later this week.” Apple TV, mind you, only starting shipping three months ago. The cheap price point ($99) and the general consumer shift to streaming content on the big screen are certainly the two major factors contributing to this sales figure. Is the Apple TV still your pet “hobby”, Steve Jobs? Huh! Full PR, that is noticeably missing a quote from Jobs, sits after the break.
Last we heard out of the video game giants Sony had shipped 1 million Move controllers in one month, and Microsoft had sold 1 million Kinect sensors in ten days. Post-Black Friday, the companies were eager to share the latest sales figures for these products. As of November 2010 Sony has shipped over 4.1 million units worldwide, and Microsoft has sold over 2.5 million Kinect sensors globally in 25 days. Now bear in mind that there’s a notable difference between units shipped and units sold. Unlike Microsoft, Sony is not reporting actual sales results; instead they are reporting the number of units shipped to retailers. A Sony rep says that the company won’t “disclose [their] exact sell-through number”, and that kind of chips away at their impressive and somewhat misleading stat. Nevertheless, there’s no denying that the new motion peripherals are happily riding the Wii’s coattails this holiday season.
Today Microsoft is happy to report that it sold one million Kinect for Xbox 360 units worldwide during the product’s first ten days on store shelves. Before the Kinect launched on November 4, Microsoft raised its worldwide sales forecast from 3 million to 5 million sensors sold by year-end; according to today’s official press release (which is posted after the break for your perusal) the company is still on pace to hit that higher mark before 2010 closes. President of the Interactive Entertainment Business Don Mattrick shares his excitement and reiterates what I just told you: “We are appreciative of the response we have seen from consumers that has culminated in sales of more than 1 million units in the first 10 days on the market for Kinect for Xbox 360. This is a great start to the holiday season, and we will continue to work with our retailer partners to keep pace with high demand and deliver against our plan to sell more than 5 million Kinect sensors worldwide by the end of this year.” I know what you’re thinking. How does this compare to the PlayStation Move sales recently reported? Well, it’s hard to say. And that’s because Sony did not post units sold; rather they publicly announced that they shipped over one million units during the product’s first month on sale. We’ll definitely have a better look at head-to-head sales figures when the companies decide to share post-holiday data.