Tag Archives: VEVO

VEVO brings its music video library to the iPhone

VEVO, the vast and growing music video portal on YouTube, is now available in app form.  Besides containing over 20,000 music videos from more than 7,000 artists the VEVO app also brings with it:

  • Enjoy special features including exclusive videos, premieres, top charts, top playlists, artists on tour and VEVO original music programming.
  • Create and save custom playlists for easy on-demand playback of favorite videos.
  • Easily discover what videos are being watched around your location right now using Location Services/GPS.
  • Stay up to date on video premieres and special events with push notification alerts.
  • Have fun with music trivia before watching each video.
  • Optimized for iPhone 4.0 high resolution Retina Display.
  • Share any video easily with friends via Twitter, Facebook and via Email.
  • Download music from each video within the iTunes Store.
  • The VEVO app is only available in the U.S. and Canada.  iPad and Android versions are coming soon.  Download it for free here.

    [Via VEVOBlog; Gizmodo]

    VEVO launches (fans of the music video, listen up)

    What is Vevo?  It’s a destination provided by YouTube to find streaming music videos.  Though Vevo is being hailed as “an MTV for the digital age,” I agree with Vozick-Levinson at EW when he says it’s “more like Hulu for music videos.”  Sony, Universal, and EMI (where’s Warner Music Group at?) have teamed up to port all their artist’s music videos to Vevo.  The site sports a large, high-quality video player (with HD support coming next year) and contains an index of the latest music videos.  Take note that the current smorgasbord of videos is very limited; you’ll be hard-pressed to find older music videos, and forget about indie bands.  Though the selection is very sparse and sporadic at the moment, give Vevo some time to grow (it just launched yesterday).

    Here are some additional details from the Vevo launch event: 85% of all music videos will go through Vevo, the rest will live on YouTube; Vevo includes synchronized and integrated lyrics; the player serves ads based on aggregate usage; Vevo will load any time you search for artists on YouTube; Vevo will be a destination for exclusive premieres, now including brand new videos from 50 Cent, Mary J Blige and Mariah Carey.

    Why Vevo?  Three of the “big four” music labels believe that this new centralized location for music videos will result in ease for the user looking for music videos on the Internet, and, more importantly, high revenue from the slew of ads that play before (or dangle below) the majority of videos (again, think Hulu for music videos).  Will it work..for the customers and the labels?  Time will tell.  For now, check it out for yourself and see what it’s all about.

    [Via EW; Mashable]