Tag Archives: viral marketing

New ‘Prometheus’ viral video introduces Michael Fassbender’s David the robot

So I guess Ridley Scott didn’t mind letting this cat out of the bag before unleashing his pseudo-Alien prequel Prometheus unto the world. Turns out Michael Fassbender’s character David is a robot! Specifically, he’s an android built by Weyland Industries that’s headed by Guy Pearce’s character Peter Weyland. Is it Weyland’s plan to “change the world” by inventing “technological, intellectual, physical, and emotional” sentient beings? That is still being kept under wraps, as are major plot details of the highly anticipated sci-fi action movie. In the video embedded above you’ll meet David; it’s his birthday so be kind.

Prometheus is out June 8.

Girl begins to strip on ChatRoulette, but it’s not what you think…

The marketing team behind the upcoming horror flick The Last Exorcism is good, real good.  Using ChatRoulette, they are tricking desperate boys everywhere into thinking a beautiful girl is about to strip right before their innocent widening eyes.  Much to their surprise (their reactions are PRICELESS), the girl is not about to flash her boobs but instead scare the crap out of them!  Genius viral marketing campaign, indeed.  The Last Exorcism hits theatres next Friday.

[Via Gizmodo]

Droid commercial #2: fighter jets, pods flying out of the sky

“What in the world is that?”

Silly man, it’s the Droid by Motorola, Verizon’s first Android phone.  It does everything iDon’t, remember?  The Droid “drops” November 6.  (That’s tomorrow, people!)

I’m really enjoying this super sci-fi viral marketing campaign.  Never has Verizon created such a bold and exciting ad campaign.  And it’s working; there’s much hype for tomorrow’s highly anticipated launch.

Cloverfield 2 is coming, intense viral marketing has begun?

J.J. Abrams’ Cloverfield is a great film that emphasizes shrouded mystery, unique camera work, spectacular special effects, and an intriguing and original story with believable characters.  There is no way Abrams and crew (including producer Bryan Burk, director Matt Reeves, and writer Drew Godderd) could leave this franchise to waste after one film; especially that there is so much unused backstory material from all the viral marketing used to hype the movie way back when.

The crew on a potential sequel in the works…

Reeves: “While we were on set making the film we talked about the possibilities and directions of how a sequel can go. The fun of this movie was that it might not have been the only movie being made that night, there might be another movie! In today’s day and age of people filming their lives on their camera phones and Handycams, uploading it to YouTube… That was kind of exciting thinking about that.”

“There’s a moment on the Brooklyn Bridge, and there was a guy filming something on the side of the bridge, and Hud sees him filming and he turns over and he sees the ship that’s been capsized and sees the headless Statue of Liberty, and then he turns back and this guy’s briefly filming him. In my mind that was two movies intersecting for a brief moment, and I thought there was something interesting in the idea that this incident happened and there are so many different points of view, and there are several different movies at least happening that evening and we just saw one piece of another. That idea sort of tickled me.”

“The idea of doing something so differently is exhilarating. We hope that it created a movie experience that is different. The thing about doing a sequel is that I think we all really feel protective of that experience. The key here will be if we can find something that is compelling enough and that is different enough for us to do, then it will probably be worth doing. Obviously it also depends on how Cloverfield does worldwide and all of those things too, but really, for us creatively, we just want to find something that would be another challenge.”

Burk: “The creative team has fleshed out an entire backstory which, if we’re lucky, we might get to explore in future films.”

Abrams: “It would be a totally different kind of thing but it’s too early to talk about.”

As you can clearly see, there areideas floating around about what a sequel to Cloverfield can entail.  Focusing on the backstory of the monster and changing up the style of the way the movie is portrayed to audiences seems to be the two big concepts to take away from the sequel jabber.  Also, let me remind you that Cloverfield did leave some questions at the end of the film in two instances.  (1) In the final scene of the film (the recording at Coney Island) a quick camera shot reveals a large object falling into the ocean.  It has been oft-confirmed that this object was a satellite and that the excavation of said satillite woke up the monster who “[has] been down there in the water for thousands and thousands of years.” [J.J. Abrams]  (2) Loyal fans of Abrams and Cloverfield (yeah, that’s me) who waited out the end credits to see if there was a reveal at the very end heardquite the treat.  An unknown person whispers softly “It’s still alive.”  When played backwards the audio plays “Help us.” {Listen below.}  All in all, I would place all bets on a sequel coming to theatres soon.  Let the crazy detailed viral marketing and hype begin!

Oh wait…what’s this?  It seems as if viral marketing as started for Cloverfield 2.  Although it is has not been confirmed as an official video for a sequel, and many speculate it may be fan-created, this video is still quite the treat for the Cloverfield following.  Today a video was uploaded to YouTube titled “そこに何ですか?- R U THERE?” by abcharu21.  It contains shaky-cam scenes from what appears to be Third Street Promenade in Santa Monica, CA, bizarre cuts to a father playing with his Asian baby, a shot of what may be the monster terrorizing civilians, and it ends with a quick shot of a street sign that reads “Cloverfield.”  Though it may very well be a user-generated video, it seems too authentic to me.  Check it out below and let the hype begin all over again.

[Via Wiki; Comingsoon.net; Movie-Moron]