Teenagers are social creatures; it is known. That’s why Microsoft is experimenting with Kinect to bring interactive and socially-inclined advertisements to Xbox 360. Such ads that take advantage of gestures and speech captured by Kinect are being called “natural user interface ads,” or NUads for short. Imagine you spy an ad for Coke that piques your interest. Say aloud “Xbox, tweet” and the console will automagically send out a short message and link to the ad to all your Twitter followers. New scenario: You see a spot for Adidas that’s advertising a promotional event and want to learn more about it. Simply say “Xbox, more” and instantly you’ll receive an email with more information about the sponsored event. Here’s another: You see an ad for NBC’s The Voice and you can’t miss tomorrow night’s new episode. Speak “Xbox, schedule” and the console will send a reminder to your Windows Phone and you’ll be alerted before the episode begins. Watch the video embedded above to see all these voice commands and gestures in action. Others include “Xbox, near me” and voting for your preferences by waving your hand.
Ads suck in general. But new innovation like this might just inject a spark of excitement into the viewing experience. Social interactivity is all the rage these days; add these elements to advertisements and perhaps the act of watching them will be less painful.