And it rocks.
HP has used the techniques of tilt-shifting photography and minuature faking for the latest ad campaign called “Create Amazing.” Tilt-shift photography “refers to the use of camera movements on small- and medium-format cameras, and sometimes specifically refers to the use of tilt for selective focus, often for simulating a miniature scene.” Miniature faking is “a process in which a photograph of a life-size location or object is made to look like a photograph of a miniature scale model. Blurring parts of the photo simulates the shallow depth of field normally encountered in close-up photography, making the scene seem much smaller than it actually is.” “A miniature can also be simulated digitally, using an image editor to blur the top and bottom of the photograph, so that only the subject is sharp.”
UPDATE: Apparently the video was taken off YouTube because the filmmaker still needs to clear it with HP. I will repost as soon as it reappears on the Internet.
