Come on, Microsoft marketers. You can surely do better than this. When a company attemps to rebrand a major compenent of its structure the aim is to make things clear not foggy. Windows Mobile is now Windows Phone. I got that. These new phones run only on AT&T? Is the HTC Pure THE Windows phone? Obviously the answer to both of these questions is “no,” but this commercial unfortunately makes it all too confusing for mainstream consumers.
[Via Engadget]
The HP ProBook and 6545b (15.6-inch) and 6445b (14-inch) have specially-designed keyboards that allow water (or a similar liquid) to drain through them and out the bottom of the laptop. Watch the magic in the video above.
[Via Engadget]
Multitasking?
Springboard exposé?
These concept UIs were created by Ocean Observers. Apple, take note.
[Via Gizmodo]
Simple is the acronym for sustainable and innovative mobility product for low energy consumption, a vehicle concept combining features and advantages of both motorcars and motorcycles. The concept owes its protective passenger compartment to motorcars whereas the streamline shape, the two occupants seated one behind the other and the uniquely driving experience are naturally owed to motorcycles. Whilst researching ideas for futuristic urban mobility combined with the prerequisite of reduced consumption (less than 2l /100 km eqals more than 120mpg) and emission values (50g CO2 /100 km), the BMW Group spawned this concept vehicle featuring the extremely low weight of 450 kg and aerodynamic drag properties (0,18 drag coefficient), which of course also fulfilled all the BMW Group premium brand demands: sheer driving pleasure, innovative vehicle configuration, technology integration and a sense of comfort and spaciousness.
A short film by Dandy Dwarves. Directed by Christian Simmons.
So strangely captivating.
This video goes behind-the-scenes and reveals how all those ads on billboards and in magazines are really created.
It’s all about inner-beauty. That’s what counts most.
[Thanks, Brian J.]
This is one awesome mod. It’s a Nintendo Entertainment System ROM player built into an NES game cartridge. Apparently “it’s just a generic Chinese media player that can play NES, Gameboy, and Gameboy Color ROMs, along with the relevant controller bits, a 2.8-inch LCD, 4GB of storage, and a rechargeable battery.” You can also hook it up to a TV to play that way. Go back in time you nostalgic dreamers with the video above.
[Via Engadget]
A few months ago Intel created an ad campaign highlighting who they deem are “rockstars.” One of these commericals highlighted Ajay Bhatt, the co-inventor of the USB port. After some investigating, the crew at The Tonight Show with Conan O’Brien found out that the Bhatt in the Intel commercial was not Bhatt but an look-alike actor. So, Conan decided to sit down with Bhatt in what turns out to be an informative and obviously comical interview. The clip shows the original Intel ad…and at the end of the clip, Conan reveals a new one, this time featuring Bhatt himself. Worth the watch, enjoy!
This is great and all, but I think I’d rather play some “holy water” (physically throwing the water up into the air with my own hands).
Super Mario Sunshine, anyone?
[Via theaquapod]
Paranormal Activity is a movie made by Oren Peli, “an Israeli-born videogame designer with no formal film training.” He shot the entire movie in one week for $11,000.
The thriller that made its rounds at film festivals has gained a very positive buzz on the Internet, especially on social networks like Twitter and Facebook. With obvious comparisons to the 1999 horror flick The Blair Witch Project, Paranormal Activity is also shot documentary style and is based on real-time happenings. The premise is as follows: “The film follows a young couple (Katie Featherston and Micah Sloat) who, convinced they’re being haunted by spirits, set up a video camera to monitor their bedroom over the course of 20 nights.”
There are many reasons why there is so much buzz and positive critical feedback for the movie. First, it has been reported that movie-goers have literally up and left their seats during initial screenings of the movie–it’s thatterrifying. Paramount president of production Adam Goldman witnessed 35 people walk out of an early test screening. Exit interviews were performed and they revealed that people left because they simply were not enjoying the movie; it was tooscary. Second, according to EW, “once the film was brought to the attention of DreamWorks, Steven Spielberg took a copy of the DVD to his Pacific Palisades estate, watched it there, and then found his bathroom door inexplicably locked from the inside. He thought the movie was haunted!” Whether this legend is true or not, it surely sets up a great viral marketing campaign, doesn’t it?
With all of this insane amount of buzz, Paramount has decided to create even more of it with a brilliant marketing campaign: “putting the power of movie distribution in your hands.” It is up to us to go online and “demand” that Paranormal Activityopen in theatres nationwide. Up to this point the movie has had a limited release. The studio promises that once there have been one million demands the movie will officially hit all theatres, making it widely available to be seen by all. As of this writing, the movie website’s counter has reached 914,434 “demands.” So no need to worry, it’s coming. Still, do your part and contribute by demanding the movie now right here and discuss the hype with others on Twitter (“Paranormal Activity” has been a trending topic for days now).
And I will leave you with this. Moviefone’s Kevin Poloway warns: “‘Paranormal Activity’ beats out ‘Blair Witch’ in one vital field: It’s scarier. While ‘Blair Witch’ may have scared people away from the woods for a few years (like ‘Jaws’ did the water two decades earlier), who’s going to stay away from their own bedroom?” Freak out and watch the trailer below and get ready for what people are calling “the scariest movie of the decade.”
[Via EW; AOL Moviefone]
So I’m sharing it with you.